Awesome individuals with Down Syndrome smash stereotypes in this powerful PSA

Spot by Saatchi NY marks 40th anniversary of the National Down Syndrome Society

Published On
Feb 13, 2019

Editor's Pick

National Down Syndrome Society celebrates the achievements of some impressive individuals with Down Syndrome in a powerful and eye-opening PSA marking its 40th anniversary. 

The video, running across YouTube, Facebook and Instagram, kicks off doctor telling a parent that their child has Down syndrome and describing, in a somewhat paternalistic way, the limitations associated with the diagnosis.  This is then contrasted with the real-life accomplishments of some of the people with Down syndrome featured; Collette Divitto owns a baking business, AnnaRose Rubright earned her college degree, Louis Dilauri has outlived the average life expectancy, John Tucker starred on an Emmy-winning TV show, Adrian Forsythe is a Lobbyist on Capitol Hill, Jon Stoklosa is a successful Powerlifter and Nicole Figueroa has been in a relationship with Jeffery Resnick for over 14 years.

The talent for the video, directed by Anthony Pellino via Curfew, was chosen from NDSS’s network. Saatchi NY created the campaign. It's aimed at furthering conversation following last year’s "Law Syndrome" campaign, which proposes legislation to reform the laws that hinder the Down syndrome community.

Credits

Date
Feb 13, 2019
Client:
National Down Syndrome Society
Agency:
Saatchi & Saatchi-New York
CEO:
Andrea Diquez
Chief Creative Officer:
Taras Wayner
Producer:
Danielle Hallack
Creative Director:
Daniel Lobaton
Associate Creative Director/Art Director:
Rafael Segri
Associate Creative Director/Copywriter:
Kiko Mattoso
Account Director:
Ciara Siegel
Account Manager:
Danielle Weiner
Account Executive:
Micah Sharfstein
Digital Director:
Melissa Hochman
Production:
Curfew
Director:
Anthony Pellino
Producer:
Chris Dodds
Partner:
Mark Smith
Partner:
Spencer Dennis
Executive Producer:
Kathryn Berk
Editorial:
Whitehouse Post
Editor:
David Cea
Assistant Editor:
Alejandro Villagran
Executive Producer:
Caitlin Grady
Producer:
Ryan Smith
CEO/President:
Sara Weir
Senior VP:
Kandi Pickard
Manager of Inclusive Education Programming:
Sara Jo Soldovieri
Manager of Grassroots Advocacy:
Nicole Patton
Director of Government Relations :
Ashley Helsing
Lobbyist:
Adrian Forsythe
Baker:
Collette Divitto
College Graduate:
AnnaRose Rubright
Powerlifter:
Jon Stoklosa
Actor:
John Tucker
Couple:
Jeffrey Resnick
Couple:
Nicole Figueroa
Survivor :
Louis Dilauri

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