Watching this film about calming power of nature may relieve your 2020 stress
First spot from W&K London celebrates the U.K. National Trust's 125 year anniversary
Editor's Pick
If your new year has already got off to a stressful start (what with Australian bushfires and war erupting in the Middle East), a new film from the U.K.'s National Trust, celebrating its 125 year anniversary, may be just the antidote.
The ad, the first work from Wieden & Kennedy London for the organization, which controls large areas of rural land as well as historic buildings throughout the U.K., contrasts the noise, pollution and stress of urban life with the calming power of nature.
Directed by Anthony Dickenson of All Mighty Pictures, the spot starts with a montage of hectic images from everyday life, including a baby crying, vacuum cleaners and toasters, a bus splashing through rainwater, a garbage truck and a noisy dance floor. It then intersperses them with footage of beautiful woods, rippling waves, butterflies on a lilac bush and more while invoking the words of co-founder Octavia Hill from 1883: “We all want quiet. We all want beauty. We all need space.” By the end, you might even be feeling quite calm.
“The quote from founder Octavia Hill, which runs through the work, reminds us how we all need nature and is still as pertinent today as it was all those years ago," said Tony Davidson, executive creative director, W&K London, in a statement. "We wanted to bring people a sense of calm and remind them how it feels to be at one with nature.”
Credits
- Date
- Jan 09, 2020
- Client :
- National Trust
- Agency :
- Wieden & Kennedy-London
- Creative Director :
- Flo Heiss
- Creative :
- Derek Lui
- Creative :
- Harry Ingrams
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Iain Tait
- Account Director :
- Ollie Pym
- Account Manager :
- Preety Mudhar
- Chief Strategy Officer :
- Ben Armistead
- Planning Director :
- Sam Belt
- Planner :
- Vincent Johnson
- Producer :
- Rose Fairley
- Design Director :
- Karen Jane
- Lead Designer :
- Alex Thursby- Pelham
- Designer :
- Xueling Wang
- Business Affairs :
- Helena Thomas
- Production Company :
- All Mighty Pictures
- Director / DOP :
- Anthony Dickenson
- Executive Producer / Creative Director :
- Mark Harbour
- Editorial Company :
- The Assembly Rooms
- Editor :
- Jack Williams
- Footage Research Company :
- The Director Studio
- Post House :
- Time Based Arts
- Post Producer :
- Jo Gutteridge
- Flame Artist :
- Adam Paterson
- Animation Lead :
- Jess Gorrick
- Animator :
- Tom Robinson
- Animator :
- Tom Mackay-Thomas
- Colorist :
- Lewis Crossfield
- Sound Company :
- String and Tins
- Sound Designer :
- Joe Wilkinson
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