Nativa Meter:

A sustainable solution by Bavaria- AB InBev and L&C New York that gives Nativa beer bottles a second use to support Colombian Farmers.

Published On
Apr 05, 2023

Description

Nativa, the beer from the Colombian countryside, has launched a creative and sustainable initiative called Nativa Meter. Through this, a second use is being given to the brand’s traditional bottles. Hand in hand with one of the most awarded independent agencies worldwide, L&C New York, the brand developed a rain gauge with one purpose in mind: to find a sustainable alternative using its own bottles, making them a key element for farmers to efficiently plan their planting seasons.

We redesigned the purpose of the Nativa bottles, maintaining the same proportions of the original bottle, but incorporating a main difference. The bottles have measurement indicators that mark the number of liters or millimeters of rainfall per square meter. Nativa-Meter is an innovative and sustainable tool that redefines the purpose of packaging to make a positive impact on Colombian Farming communities.

“Cerveza Nativa is a brand that is committed to the Colombian countryside. For this reason, for us, initiatives like Nativa Meter are essential because they allow us to innovate and find creative solutions that arise from the real needs of the community,” said Diego Pomareda, marketing director of Cerveza Nativa.

The rain gauge has a guide on the back of the label. This guide explains the different levels of rainfall and whether these are a benefit or a risk to their crops. In this way, the brand from the Bavaria-AB Inbev portfolio, together, seeks to support farmers in the Colombian countryside and find a sustainable alternative through the second use of their bottles.

“This is a simple way to incorporate technology into an everyday product that farmers consume, and at the same time, help prepare them to face the challenges of a world that is being affected by climate change.” adds Rolando Cordova, Co-Founder & CCO of L&C New York.

Nativa-Meter will be available from now in the Colombian region of Córdoba and from May on, in Sucre, Bolivar, Cesar, and Valle del Cauca.
 

Credits

Date
Apr 05, 2023
Client :
AB InBev
Client :
Bavaria Beer
Brand :
Cerveza Nativa
Agency :
L&C NYC
Chief Creative Officer :
Gian Carlo Lanfranco
Chief Creative Officer :
Rolando Cordova
Creative Director :
Manuel Hoffmann
Creative Director :
Bruno Franchino
Creative Director :
Greg Collins
Copywriter :
Manuel Hoffmann
Copywriter :
Greg Collins
Copywriter :
Gian Carlo Lanfranco
Art Director :
Rolando Cordova
Art Director :
Bruno Franchino
Executive Producer :
Camden Elizabeth
Production Company :
Suitcase Productions
Director :
Camden Elizabeth
Director of Photography :
Cristhian Mendoza
Executive Producer :
Natalia Barriga
Producer :
Felipe Arevalo
Art Consultant :
Sonia Foltarz
Prop Consultant :
Cameron Finley
Editor :
José Jesús Pacheco Sosa
Editor :
Diego Cordero
Digital Intermediate :
Pigment Post
Digital Intermediate Supervisor :
Dominick Pietrzak
Colorist :
Diego Cordero
Music & Sound :
Agosto
Music Supervisor :
Claudia Incio
Sound Designer :
Charly García
Music Producer :
Franco Lozano

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Project Type