Kobe Bryant Pranks Shaquille O'Neal in Spot for 'NBA2K18'
O'Neal is Latest Cover Athlete, But He's Not the First
By
Alexandra Jardine
Published On
May 08, 2017
Editor's Pick
In a new spot for the NBA2K18 video game, Shaquille O'Neal gets pranked by an old teammate: Kobe Bryant.
The ad, directed by Caviar's Neal Brennan for CP&B LA, sees O'Neal giving a press conference to say how honored he is to be featured on the cover of the NBA 2K18 Legend Edition. He thanks his teachers, coaches, parents and the like -- and then starts to thank Bryant.
Turns out Kobe is literally rewriting the script for the autocue, and it turns into a speech about him ("he's so awesome and handsome and has really nice natural teeth").
Credits
- Date
- May 08, 2017
- Brand :
- NBA 2K
- Client :
- NBA 2K
- Agency :
- Crispin Porter & Bogusky-Los Angeles
- Vice President/Chief Creative Officer :
- Kevin Jones
- Creative Director :
- Jeff Dryer
- Vice President, Director, Video Production :
- Kate Hildebrant
- Integrated Producer :
- Jake Burnett
- Music Supervisor :
- Andy Hamm
- Vice President, Managing Director :
- Ryan Skubic
- Content Supervisor :
- Jake Welch
- Vice President/Executive Business Affairs Manager :
- Rebecca Williams
- Junior Business Affairs Manager :
- Taylor Tsuji
- Project Manager :
- David Rowe
- Production Company :
- Caviar
- Director :
- Neil Brennan
- Line Producer :
- Luke Thomlinson-Clark
- Director, Photography :
- Christophe Lanzenberg
- Editorial Company :
- Cosmo Street
- Editor :
- Lawrence Young
- Assistant Editor :
- Thomas Rickert
- Post Producer :
- Dre Krichevsky
- Post Producer :
- Sean Vadas
- Post Production :
- Method Studios LA
- Flame Artist :
- Wensen Ho
- Mix Company :
- Beacon Street Studios
- Audio Engineer :
- Rommel Molina
- Color Design :
- Company 3 LA
- Colorist :
- Sean Coleman
- Music :
- Beacon Street Studios
- Music Executive Producer :
- Leslie DiLullo
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Project Type
