Kobe Bryant Pranks Shaquille O'Neal in Spot for 'NBA2K18'

O'Neal is Latest Cover Athlete, But He's Not the First

Published On
May 08, 2017

Editor's Pick

In a new spot for the NBA2K18 video game, Shaquille O'Neal gets pranked by an old teammate: Kobe Bryant.

The ad, directed by Caviar's Neal Brennan for CP&B LA, sees O'Neal giving a press conference to say how honored he is to be featured on the cover of the NBA 2K18 Legend Edition. He thanks his teachers, coaches, parents and the like -- and then starts to thank Bryant.

Turns out Kobe is literally rewriting the script for the autocue, and it turns into a speech about him ("he's so awesome and handsome and has really nice natural teeth").


May 08, 2017
Brand :
Client :
Agency :
Crispin Porter & Bogusky-Los Angeles
Vice President/Chief Creative Officer :
Kevin Jones
Creative Director :
Jeff Dryer
Vice President, Director, Video Production :
Kate Hildebrant
Integrated Producer :
Jake Burnett
Music Supervisor :
Andy Hamm
Vice President, Managing Director :
Ryan Skubic
Content Supervisor :
Jake Welch
Vice President/Executive Business Affairs Manager :
Rebecca Williams
Junior Business Affairs Manager :
Taylor Tsuji
Project Manager :
David Rowe
Production Company :
Director :
Neil Brennan
Line Producer :
Luke Thomlinson-Clark
Director, Photography :
Christophe Lanzenberg
Editorial Company :
Cosmo Street
Editor :
Lawrence Young
Assistant Editor :
Thomas Rickert
Post Producer :
Dre Krichevsky
Post Producer :
Sean Vadas
Post Production :
Method Studios LA
Flame Artist :
Wensen Ho
Mix Company :
Beacon Street Studios
Audio Engineer :
Rommel Molina
Color Design :
Company 3 LA
Colorist :
Sean Coleman
Music :
Beacon Street Studios
Music Executive Producer :
Leslie DiLullo

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