Kobe Bryant Pranks Shaquille O'Neal in Spot for 'NBA2K18'
O'Neal is Latest Cover Athlete, But He's Not the First
May 08, 2017
In a new spot for the NBA2K18 video game, Shaquille O'Neal gets pranked by an old teammate: Kobe Bryant.
The ad, directed by Caviar's Neal Brennan for CP&B LA, sees O'Neal giving a press conference to say how honored he is to be featured on the cover of the NBA 2K18 Legend Edition. He thanks his teachers, coaches, parents and the like -- and then starts to thank Bryant.
Turns out Kobe is literally rewriting the script for the autocue, and it turns into a speech about him ("he's so awesome and handsome and has really nice natural teeth").