Nerdwallet's 'Inflashion' turns money tips into outrageous couture

Deutsch LA teamed with designer Jack Irving to deliver financial advice via the virtual catwalk

Published On
Sep 16, 2022

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Coinciding with both Fashion Week in New York and London, NerdWallet is sending its own couture pieces down the runway—as a way to dole out some financial advice.

In a campaign with Deutsch LA, the personal finance brand tapped British designer Jack Irving to create the “Inflashion” line, consisting of outrageous outfits that double as money-saving tips for consumers in the face of inflation.

The effort includes social videos promoting each over-the-top fashion item in “Zoolander” style—but coupled with some smart advice. 

One (above), for example, showcases a colossal puffer jacket, the “Pay It Down Coat,” encouraging people to pay down their credit card and other variable rate debts, since those will likely become more expensive as interest rates rise. 

The “Secure the Bag” piece is a floating, helium-filled handbag that suggests people ask for a raise. If they haven’t gotten one recently, because of inflation, they’ve technically been getting a pay cut this whole time.


Another item is the “In-Vest,” a puffy see-through vest full of cash swirling in the wind. It’s a reminder to consumers to invest any spare money that they have, spreading it across different asset classes.

The pieces were unveiled all this week via NerdWallet’s social channels



"Inflashion" was just one of a pair of brand-sponsored fashion lines to debut this week. UPS and The Martin Agency also teamed with LatinX fashion label Awake NY to debut the "Unidos Para Siempre" line, part of the brand's "Proudly Unstoppable" initiative aimed at supporting small POC-owned businesses.



Sep 16, 2022
Client :
Agency :
Deutsch LA
Head of Brand Marketing :
Alison McGlone
Senior Manager Brand Marketing :
Erin Albertson
Senior Manager Brand Marketing :
Drew Prescott
Senior Manager Comms/PR :
Jessica Ayala
Art Director :
Chloe Dalby
Executive Creative Director :
Ryan Lehr
Creative Director :
Curtis Petraglia
Creative Director :
Chris Jones
Associate Creative Director :
Max Pollak
Associate Creative Director :
Chris Martin
Director of Design :
Talin Baharian
Designer :
Claudia Argueta
Producer :
Alanna Hanafee
Group Account Director :
Adam Graves
Account Director :
Demi Triesman
Account Supervisor :
Carol Carlos
Group Strategy Director :
Amanda Shapiro
Strategy Director :
Erin Schlissel
Production :
Jack Irving Studio
Artist & Fashion Designer :
Jack Irving
Director :
Justin Hackney
Producer :
Harry Moore
Charles Mori
Production :

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