This ad contrasts the journeys of a boy and a plastic straw over 20 years

Spot from Brazil's Nescau highlights ocean pollution

Published On
Feb 19, 2021

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Nestle's Brazilian chocolate brand Nescau is highlighting plastic pollution in a new film that contrasts the 20-year journey of a young boy with that of a plastic straw.

The ad, by Ogilvy Brazil, is titled "Teodoro" and uses a split-screen technique; on the left, we see the boy Teodoro growing up over the course of 20 years. His appearance changes as he goes through life's milestones from baby to young man. (According to the agency, the spot was cast deliberately looking for actors with many photos from various stages of their life, from childhood to adulthood.) On the other side of the screen, a plastic straw descends into the sea and embeds itself in a piece of coral—and there it sits for 20 years, until Teodoro removes it. 

The spot highlights the fact that Nescau is switching over to 100% paper straws. The campaign is part of a wider sustainability initiative by the brand, under the name "Joga Junto" (playing together), which has also included a partnership with the Tamar Project, which works to preserve endangered sea turtles.

“We realized that we, humans, have been changing all the time, while the plastic straw remains the same," said Marcio Fritzen, executive creative director of Ogilvy Brazil, in a statement. "It keeps immutable, and if it were thrown away in the wrong place, it would have a huge consequence to the environment. We had this big insight for the film. That’s why we end the commercial with a bold invitation: with each straw we can change the world."

Credits

Date
Feb 19, 2021
Client :
Nescau
Agency :
Ogilvy-Brazil
Chief Creative Officer :
Felix del Valle
Executive Creative Director :
Marcio Fritzen
Head of Art :
Ricardo Leme Lopes
Associate Creative Director :
Diego Wortmann
Art Director :
Diego Wortmann
Art Director :
John Bogea
Writer :
Marcio Fritzen
Writer :
Rafael Figueiredo
Head Of Programmer :
Thais Frazao
Director of Programmer :
Thiago Krafzik
Programmer Supervisor :
Luisa Lancellotti
Programmer Assistant :
Maysa de Paula
Head of Media :
Vanessa Gianotti
Media Director :
Silvia Tajiki
Media Manager :
Raoni Oliveira
Media Supervisor :
Vinicius Zeller
Media Assistant :
Giulia Sena
Project Director :
Priscilla Saikai
Project Manager :
Erica Sandrini
Executive Project :
Hinah Dias
Head of Account :
Denise Caruso
Account Director :
Juliana Fernandes
Account Director :
Priscilla Telles
Account Manager :
Camila Camargo
Producer :
Fabiano Beraldo
Producer :
Juliana Henriques
Producer :
Hellen Gazzeta
Film Production Company :
Modernista
Executive Producer :
Marcelo Monteiro
Executive Producer :
Alexandre Lucas
Account Leader :
Iara Demartini
Creative Director :
Alexandre Lucas
Creative Director :
Jan Monczka
Scene director :
Alexandre Lucas
Scene director :
Jan Monczka
Director Assistant :
Elis de Seta
Second Director Assistant :
Luz Barbosa
Production Coordinator :
Pedro Gomes
Production Director :
Giba Pereira
Post Production Coordinator :
Juliana Silva
Photography Director :
Fernando Bertoluci
Photography Director :
Lucas Pupo
Cast Production :
Alice Wolferson
Cast Production :
Camila Mouri
Art Director :
Ana Henriques
Stylist :
Simone Fleitlich
Visual Effects :
Miranda Gibin
Post-Production :
Mosh
Film Montage :
Fabio Canale
Final Cut :
Mosh
Cast :
Teodoro Pinto
Sound Production Company :
Jamute Audio
Account :
Kiki Eisenbraun
Account :
Sabrina Geraissate
Executive Sound Production :
James Feeler
Soundtrack Production :
James Feeler
Soundtrack Production :
Marcos Vaz
Sound mixing and final cut :
Otavio Bertolo
Sound mixing and final cut :
Fernanda Galetti
Sound mixing and final cut :
Rafael Laurenti
Client Approval :
Frank Pflaumer
Client Approval :
Fabiana Fairbanks
Client Approval :
Rafael Nadale
Client Approval :
Abner Bezerra
Client Approval :
Caio Queiroz
Client Approval :
Juliana Carvalho
Client Approval :
Daniele Mendonça
Client Approval :
Marina Asfora

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