This ad contrasts the journeys of a boy and a plastic straw over 20 years
Spot from Brazil's Nescau highlights ocean pollution
Editor's Pick
Nestle's Brazilian chocolate brand Nescau is highlighting plastic pollution in a new film that contrasts the 20-year journey of a young boy with that of a plastic straw.
The ad, by Ogilvy Brazil, is titled "Teodoro" and uses a split-screen technique; on the left, we see the boy Teodoro growing up over the course of 20 years. His appearance changes as he goes through life's milestones from baby to young man. (According to the agency, the spot was cast deliberately looking for actors with many photos from various stages of their life, from childhood to adulthood.) On the other side of the screen, a plastic straw descends into the sea and embeds itself in a piece of coral—and there it sits for 20 years, until Teodoro removes it.
The spot highlights the fact that Nescau is switching over to 100% paper straws. The campaign is part of a wider sustainability initiative by the brand, under the name "Joga Junto" (playing together), which has also included a partnership with the Tamar Project, which works to preserve endangered sea turtles.
“We realized that we, humans, have been changing all the time, while the plastic straw remains the same," said Marcio Fritzen, executive creative director of Ogilvy Brazil, in a statement. "It keeps immutable, and if it were thrown away in the wrong place, it would have a huge consequence to the environment. We had this big insight for the film. That’s why we end the commercial with a bold invitation: with each straw we can change the world."
Credits
- Date
- Feb 19, 2021
- Client :
- Nescau
- Agency :
- Ogilvy-Brazil
- Chief Creative Officer :
- Felix del Valle
- Executive Creative Director :
- Marcio Fritzen
- Head of Art :
- Ricardo Leme Lopes
- Associate Creative Director :
- Diego Wortmann
- Art Director :
- Diego Wortmann
- Art Director :
- John Bogea
- Writer :
- Marcio Fritzen
- Writer :
- Rafael Figueiredo
- Head Of Programmer :
- Thais Frazao
- Director of Programmer :
- Thiago Krafzik
- Programmer Supervisor :
- Luisa Lancellotti
- Programmer Assistant :
- Maysa de Paula
- Head of Media :
- Vanessa Gianotti
- Media Director :
- Silvia Tajiki
- Media Manager :
- Raoni Oliveira
- Media Supervisor :
- Vinicius Zeller
- Media Assistant :
- Giulia Sena
- Project Director :
- Priscilla Saikai
- Project Manager :
- Erica Sandrini
- Executive Project :
- Hinah Dias
- Head of Account :
- Denise Caruso
- Account Director :
- Juliana Fernandes
- Account Director :
- Priscilla Telles
- Account Manager :
- Camila Camargo
- Producer :
- Fabiano Beraldo
- Producer :
- Juliana Henriques
- Producer :
- Hellen Gazzeta
- Film Production Company :
- Modernista
- Executive Producer :
- Marcelo Monteiro
- Executive Producer :
- Alexandre Lucas
- Account Leader :
- Iara Demartini
- Creative Director :
- Alexandre Lucas
- Creative Director :
- Jan Monczka
- Scene director :
- Alexandre Lucas
- Scene director :
- Jan Monczka
- Director Assistant :
- Elis de Seta
- Second Director Assistant :
- Luz Barbosa
- Production Coordinator :
- Pedro Gomes
- Production Director :
- Giba Pereira
- Post Production Coordinator :
- Juliana Silva
- Photography Director :
- Fernando Bertoluci
- Photography Director :
- Lucas Pupo
- Cast Production :
- Alice Wolferson
- Cast Production :
- Camila Mouri
- Art Director :
- Ana Henriques
- Stylist :
- Simone Fleitlich
- Visual Effects :
- Miranda Gibin
- Post-Production :
- Mosh
- Film Montage :
- Fabio Canale
- Final Cut :
- Mosh
- Cast :
- Teodoro Pinto
- Sound Production Company :
- Jamute Audio
- Account :
- Kiki Eisenbraun
- Account :
- Sabrina Geraissate
- Executive Sound Production :
- James Feeler
- Soundtrack Production :
- James Feeler
- Soundtrack Production :
- Marcos Vaz
- Sound mixing and final cut :
- Otavio Bertolo
- Sound mixing and final cut :
- Fernanda Galetti
- Sound mixing and final cut :
- Rafael Laurenti
- Client Approval :
- Frank Pflaumer
- Client Approval :
- Fabiana Fairbanks
- Client Approval :
- Rafael Nadale
- Client Approval :
- Abner Bezerra
- Client Approval :
- Caio Queiroz
- Client Approval :
- Juliana Carvalho
- Client Approval :
- Daniele Mendonça
- Client Approval :
- Marina Asfora
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