Netflix cut its six-hour Ayrton Senna series into 81 seconds, matching his record-breaking lap

Here’s a cool bit of form meets function—a speedy edit of the Netflix biopic “Senna” to match the demonic speed of racecar legend Ayrton Senna. Agency Monks cut the entire six-hour series into 1 minute and 21.314 seconds, the exact length of his record-breaking Formula 1 lap at Monaco more than three decades ago. The pacing of the visuals precisely mirrors Senna’s speeding up and braking during that famous lap, creating an homage to his racing prowess through a filmmaking technique. “Senna always said that life felt too slow for him,” said Pablo Vitale, executive creative director at Monks. “In this project, the series itself became both the medium and the message. This is more than a tribute—it’s a way of bringing his philosophy to life.” Netflix Argentina posted “Senna’s Cut” on Instagram on March 21, which would have been Senna’s 65th birthday. (He died tragically on the racetrack in 1994 at age 34.) The spot also aired on TV ahead of the series’ Netflix debut. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Netflix cut its six-hour Ayrton Senna series into 81 seconds, matching his record-breaking lap

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