Netflix aims straight at the heart of reality romance fans with this hilarious promo that turns the stars of its dating shows into a boy band straight out of the ‘90s.
Harry Jowsey, Nathan Soan Mngomazulu and Nathan Webb from “Too Hot to Handle” join forces with Matt Barnett and Jarrette Jones of “Love Is Blind” to form N-2-Luv, a new pop outfit. Clad in tight tanks and shirtless suits designed to accentuate their ripped torsos, they perform “Love Has No Off Season,” a catchy pop tune seemingly inspired by the likes of N’Sync, Back Street Boys and 98 Degrees. The latter’s frontman, Nick Lachey, also happens to be co-host of Netflix shows “Love Is Blind” and newly released “The Ultimatum” with his wife Vanessa. In the promo, he serves as the glue that brings the dating bros together, critiquing their performance (and eventually joining in) over video chat.
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The words of the new track cleverly plug Netflix’s extensive lineup of match-making series, including those led by the Lacheys as well as “Too Hot to Handle,” “Indian Matchmaking,” “Jewish Matchmaking,” “Love is Blind: After the Altar,” “Love on the Spectrum” and “Dated and Related.” The film aims to convey that matchmaking fun and drama can be enjoyed all year round on the streaming giant's platform.
Along with the music video, additional assets will roll out throughout the coming year via social, more videos, merch and surprise celebrity appearances.
The campaign was created out of Chemistry and directed by Krista Liney via Riverside Entertainment.