Netflix's new ad shows how it 'makes room' for stories that don't find their way in Hollywood
Spot from Red&Co stars Uzo Aduba
Nigerian-American actress Uzo Aduba fronts a new ad for Netflix touting how the streaming platform “makes room” for the kinds of stories that don't always find their way in Hollywood--like those around women and other underserved communities.
In the ad, created out of Red&Co, Aduba addresses the camera, asking questions such as “Have you ever been in a room and didn’t see anyone else like you? Have you ever thought you definitely belonged but were told subtly, or not so subtly, that you didn’t?”
“The world is full of those rooms--and their limits,” she says. It's a sharp commentary on Hollywood historically can be difficult to navigate, and succeed in, for diverse creators.
But in the universe of Netflix, the spot posits that t’s a completely different story. It follows Aduba wandering into scenes from comedian Hannah Gadsby’s Netflix special, Alfonso Cuaron’s Oscar-winning film “Roma” and onto the wrestling ring of “GLOW.” She even encounters herself, in her Emmy-winning role as Suzanne “Crazy Eyes” Warren in “Orange Is the New Black.”
“Let’s make room--for voices yet to be heard, for stories yet to be toll. We’re making room for you to find them, and for them to find you,” Aduba says.
Endline reads, "“More room. More stories. More voices."