Netflix urges 'Lucifer' fans to 'cash in on sin'

Sweepstakes ahead of show's final season redeems evil for cash

Published On
Sep 07, 2021

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Calling all sinners: now’s your chance to cash in on your evils. A new sweepstakes to promote the final season of Netflix’s hit show “Lucifer” is distributing cash cards in exchange for confessions.

The show, which chronicles the mischief-making of Lucifer after he trades his post in Hell for life among mortals in the City of Angels, originally launched on Fox in 2016 and ran for three seasons before being cancelled for poor ratings, despite multiple viral fan campaigns to have it renewed. The same year, Netflix bought “Lucifer” and its fourth season, the first on the streaming service, rocketed the show to cult status. 

Ahead of its sixth and final season, Netflix teamed with agency Mischief @ No Fixed Address to create the appropriately irreverent “Cash in on Sin” campaign to drum up fan interaction on social media. The competition asks users on Twitter and Instagram to tweet their favorite of the seven deadly sins (which, in case you've forgotten, are pride, greed, lust, envy, gluttony, wrath and sloth) to the “@LuciferNetflix” account. The grand prize is a cash card loaded with funds to fuel their vice of choice.

The card is blood-red, adorned with pentagrams, and appears to be on the dollar of Lucifer himself, his name engraved at the bottom just like a typical credit card. The title “Sin Rewards Card” is printed on the front to remind spenders of the deeds they’re being celebrated for. The value of each card will be equivalent to $250 toward an experience or brand predetermined for each sin, like a vacation rental for sloth or food products for greed.

A video spot for the campaign states, “To sin is to be human. To cash in on sin is divine.” It also sneaks in that the card has no hidden charges or annual fees, “your soul notwithstanding.” 

Fans can enter the sweepstakes now through September 17. The final season of “Lucifer” drops on Netflix September 10.