Netflix's sonic identity hits everyday life moments
Brand's film from Publicis Italy debuted at the country's Sanremo Music Festival
Feb 04, 2022
Anyone who subscribes to Netflix will be familiar with the brand's sonic idenity, the "tudum" sound that begins every piece of content streamed on the platform. Now a new spot from Netflix Italy has fun with that.
The ad, created by Publicis Italy and Le Pub, depicts a series of everyday scenarios in which the protagonists (who obviously watched a lot of Netflix) see certain moments as the potential beginnings of a new Netflix series, and consequently utter the sound.
All genres are covered, from romcom to thriller; it could be a public phone ringing in an empty subway station; getting lost with no internet connection in a creepy forest; a server leaving his phone number on the check; two men putting a mysteriously heavy sack into a car trunk. The spot, directed by Alex Feil via Mercurio Cinematografica, wraps up with the words, "Sounds like a good story is about to start."
The ad debuted at Italy's Sanremo Music Festival, a popular pop culture event in the country running from Feb. 1-5.