Never-ending lockdown
Description
Imagine if lockdown wasn’t just a short-term solution, but an everyday battle, when the places accessible to ‘the public’ aren't for you.
Inclusive Places (formerly Cheung Access) are disability access specialists based in Sydney, Australia. Christine Cheung and her team possess a level of knowledge and hands-on understanding that surpasses other organisations in the sector. They work with builders, architects, and project managers to ensure both public and private spaces are fully accessible to those with living with challenges to their hearing, sight, and mobility.
To promote the launch of Inclusive Places’ new website, a sixty second film called “Never-ending Lockdown” was created, bringing further understanding to the issue. Spurred by the world's lockdown due to the pandemic, and the resulting sense of isolation, this emotive campaign highlights the difficulties faced by those in wheelchairs, and with various mobility issues, not just in lockdown but day-to-day, especially in ‘public spaces.’ The sheer difficulty of moving around in public results in many disabled people just staying home and ‘locked down’ forever.
This impactful and empathetic video draws on the state of the world to have audiences relate to the common issues faced by others and solutions provided by Inclusive Places.
Credits
- Date
- Oct 05, 2021
- Agency :
- JUST Global
- Client :
- Inclusive Places
- Executive Creative Director :
- Rob Omodiagbe
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