Stella Artois' Wimbledon spot this year takes us back in time to the Victorian era, before the first tournament.
Lavishly directed by Biscuit's Andreas Nilsson, the colorful spot, by Mother London, sees a Wimbledon ticket seller try in vain to flog seats at the tennis matches to an array of quirky Victorian characters -- including a magician, a circus strongman, a bunch of chimney sweeps and even Sherlock Holmes. Sadly for him, they all reply "Never heard of it."'
Eventually, he gives up and heads to a bar, where the barman offers him a taste of an unknown beer from Belgium, called Artois. The ad ends with the line: "We've all got to start somewhere. So what do you want to be remembered for?"
The ad is part of an integrated campaign that also features outdoor and digital, as well as a fully immersive theater experience called "The Time Portal" that will take place over five days in London. Created in collaboration with theater troupe Les Enfants Terribles and Framestore, the experience will transport audiences back to Victorian London in search of the first Wimbledon.