John Lewis Celebrates 150th Anniversary by Showing Brits Who Never Stand Still

Adam&EveDDB Is Behind Spot by Dougal Wilson

Published On
May 02, 2014

Editor's Pick

Adam&EveDDB celebrates beloved Brit retailer John Lewis' 150th anniversary with this upbeat spot that shows Brits of all shapes, sizes, ages and eras. Shot by Dougal Wilson, who also directed the brand's Christmas charmers "The Journey" and "The Long Wait," the spot blends sepia, black and white and color vignettes that flow seamlessly from one to another. The common thread -- each shows some sort of movement forward, from a girl sliding down a playground slide, to a guy climbing a mountain, to a baby just starting to crawl.