See the New Most Interesting Man in the World
French Actor Augustin Legrand Replaces Jonathan Goldsmith
Editor's Pick
The new Most Interesting Man in the World is younger and French. Dos Equis has tapped actor Augustin Legrand to replace Jonathan Goldsmith, who at age 77 made his final appearance in the iconic role in a spot that debuted in March showing the character making a one-way trip to Mars.
Mr. Legrand appears in a teaser spot beginning today in which his character is shown watching an old Most Interesting Man ad. The bartender asks him in Spanish: "Think anyone will ever be as interesting as him?" The spot then portrays Mr. Legrand's character engaging in exploits like retrieving a soccer ball from a well, before replying to the bartender: "It's hard to say."
Mr. Legrand is an actor who was born in 1975 in Loiret, France, according to the IMDB. USA Today reported that he speaks English and Spanish.
The spot teases an ad that will run on Oct. 19 and make the full reveal of the new character, Beer Business Daily reported this morning. The new campaign "will be a familiar template but will still be fresh and new. If the old campaign is a look back on a life well-lived, this is much more about ... you're seeing his life unfold in real time," Andrew Katz, Heineken USA's VP-marketing for Dos Equis told the publication.
The new campaign is expected to be a key part of Dos Equis sponsorship of the College Football Playoff. Last night, ESPN tweeted that the new character would be revealed during an airing of Sportscenter tonight.
The new effort is by Havas Worldwide New York, which originally created the campaign when the agency was known as Euro RSCG.
This story originally appeared at AdAge.com.
Credits
- Date
- Sep 07, 2016
- Brand :
- Dos Equis
- Client :
- Dos Equis
- Agency :
- Havas New York
- Chief Creative Officer of the Americas :
- Toygar Bazarkaya
- North America Chief Creative Office :
- Jason Peterson
- Executive Group Director :
- Jason Musante
- Managing Director :
- Jason Musante
- Executive Creative Director :
- Jim Hord
- Group Creative Director :
- Keith Scott
- Group Creative Director :
- Paul Johnson
- Creative Director :
- Jonas Wittenmark
- Creative Director :
- Tobias Carlson
- Creative Director :
- Paul Fix
- Associate Creative Director :
- Matthew Hock
- Associate Creative Director :
- David Fredette
- Global Chief Executive Offier :
- Andrew Benett
- Global Chief Revenue Officer :
- Matt Weiss
- Global Chief Marketing Officer :
- Matt Weiss
- President :
- Laura Maness
- Group Account Director :
- Chris Budden
- Account Director :
- Jamie Sundheim
- Account Director :
- Michelle Garrard
- Account Supervisor :
- Wendy Hu
- Account Supervisor :
- Jenny Maughan
- Chief Strategy Officer, North America :
- Tim Maleeny
- Director, Digital Strategy :
- Maggie Gross
- Brand Strategy :
- Maggie Gross
- Senior Strategist :
- Stacey Kawahata
- Senior Strategist :
- Cassie Taylor
- Director, Social Marketing :
- Larry Lac
- Social Strategist :
- Rachel Korenstein
- Social Media Coordinator :
- Katie Campo
- Global Chief Content Officer :
- Vin Farrell
- Head of Content, North America :
- Dave Evans
- Head of Content, North America :
- Sylvain Tron
- Executive Producer :
- Jill Meschino
- Junior Producer :
- Lauren O'Driscoll
- Junior Producer :
- Alex Zubak
- Broadcast Business Affairs Director :
- Cathy Pitegoff
- Senior Broadcast Manager :
- Deborah Steeg
- Talent Specialist :
- Yvette Aponte
- Production Company :
- Traktor
- Director :
- Traktor
- Director, Photography :
- Hoyte van Hoytema
- Executive Producer :
- Rani Melendez
- Production Company :
- Rattling Stick
- Executive Producer :
- Joe Biggins
- Head of Production :
- Richard McIntosh
- Production Controller :
- Christine Berentsen
- Staff Coordinator :
- Hayley Wyett
- Editorial Company :
- Final Cut
- Editor :
- Rick Russell
- Executive Producer :
- Stephanie Apt
- Visual Effects Company :
- The Mill
- Chief Creative Officer :
- Angus Kneale
- Executive Producer :
- Verity Graham
- Visual Effects Supervisor :
- Tara DeMarco
- Senior Flame Artist :
- Michael Smith
- Sound Design :
- Yessian
- Sound Designer :
- Weston Fonger
- Executive Producer :
- Marlene Bartos
- Telecine Company :
- Company 3
- Colorist :
- Tom Poole
- Producer :
- Clare Movshon
- Audio Company :
- Sound Lounge
- Sound Engineer :
- Tom Jucarone
- Music :
- Beacon Street Studios
- Composer :
- Beacon Street Studios
- Executive Producer :
- Adrea Lavezzoli
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