This tourism campaign turned a Spotify playlist into a live experience

Campaign by 360i took a New Orleans-themed playlist 'offline' and is creating a full-length documentary

Published On
Sep 27, 2019

Editor's Pick

New Orleans Tourism appealed to fans of the city's music scene by creating a Spotify playlist, then inviting listeners to an exclusive private concert. 

Working with Spotify and agency 360i, the tourism board analyzed the "authentic" sound of New Orleans, based on fans' listening habits, and created a special New Orleans playlist known as "Side A" back in June. It then used data from the Spotify playlist to select an exclusive group of listeners to invite to a private, live concert at the city's iconic Preservation Hall.

Footage from the concert, which was documented by rock-and-roll photographer Danny Clinch among others, is being developed into a trailer, a new Spotify album called "Side B", and a full-length film to debut in early 2020. New Orleans Tourism says it's the first Spotify playlist to be recreated live, and also to be developed into a full-length documentary.

 "Music is at the heart of our great city and is universally loved by both residents and visitors," says Mark Romig, president and CEO of New Orleans Tourism Marketing Corporation. "Our goal with the Offline Playlist and this iconic concert is to celebrate the diverse sounds of New Orleans at Preservation Hall and subsequently a live playlist on Spotify. This campaign gives us an opportunity to shed light on our artists, the rich music scene and the essence of New Orleans in a memorably authentic way.”

Credits

Date
Sep 27, 2019
Client:
New Orleans Tourism
Agency:
360i
President & CEO:
Mark Romig
VP Marketing & Special Events:
Jeremy Cooker
Chief Creative Officer:
Menno Kluin
Executive Creative Director:
Frank Cartagena
Executive Creative Director:
Sam Shepherd
Creative Director:
Andrew Hunter
Creative Director:
Doug Murray
Associate Copywriter:
Christian Napolitano
Associate Art Director:
Taylor Roberts
Design Director:
Brian Gartside
Designer:
Sophia DelPlato
Account Director:
PJ Sibille
EVP Media:
Scott Daly
Media Supervisor:
Melissa Flaherty
Media Manager:
Liana Comito
Strategy Director:
Leslie Brennan
Senior Director Influencer Marketing & PR:
Scott Slattery
Associate Manager Influencer Marketing & PR:
Emily Rizzo
Head of Integrated Production:
Carissa Ranelycke
Executive Producer:
Carly Salaman
Business Affairs:
Linda Ferrara
Produced by:
11 Days
Executive Producer:
Shelby Hunter
Director:
Brian C. Miller Richard
Producer:
Cindy Fertitta
Director of Photography:
Natalie Kingston
Editor:
Pete Slife
Animator:
Michelle Morris
Mix by:
Carl Mandelbaum
Mix by:
Plush Studios
Color by:
Kath Raisch
Color by:
Company 3
Performer:
Preservation Hall Jazz Band
Sax & Vocal:
Charlie Gabriel
Bass:
Ben Jaffe
Sax & Vocal:
Clint Maedgen
Trombone & Vocal:
Ronell Johnson
Drums:
Walter Harris
Piano & Keys:
Kyle Roussel
Trumpet & Vocal:
Branden Lewis
Performer:
Jon Batiste
Performer:
Mannie Fresh
Performer:
Amanda Shaw
p/k/a Hurray for the Riff Raff:
Alynda Segarra
Performer:
Irma Thomas
Performer:
Curren$y
Performer:
Dirty Dozen Brass Band
Performer:
Walter Wolfman Washington
Performer:
Craig Adams
Creative Director:
Ben Jaffe
Artistic Director:
Ron Rona
Manager:
Mike Martinovich
Director of Operations:
Howard Lambert
Executive Director Preservation Hall Foundation:
Greg Lucas
Studio Engineer/Production Manager:
Matt Aguiluz
Audio:
Bruce Barielle
Events Manager:
Kailee Brooks
Director of Special Events:
Gia Monteleone
Legal Counsel:
Dino Gankendorff

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