"New Perspective" Campaign

Sikorsky Credit Union doesn't see their customers as just names or numbers, but as real people who work hard for every dollar they earn. This campaign lets the audience know that Sikorsky Credit Union will do everything they can to make their money work harder and smarter for them.

Published On
Mar 13, 2020


Sikorsky Credit Union approached Response to help revamp their marketing efforts and create a comprehensive campaign that properly communicated the brand story to both their current and prospective members.

We developed the look, feel, and messaging for their “Perspectives Matters” campaign, which explored how SCU views every situation as an opportunity to save or make money for their members. Aspirational brand promises were balanced with functional rate-based subject matter to create messaging that was clear, consistent, familiar, and trustworthy - all pillars of the credit union.

The campaign came to life across TV, radio, direct mail, digital, social, and in-branch collateral. Response and the client worked closely as a team throughout the campaign for ongoing strategy, results and optimizations.

The results of this campaign are exceptional. Not only are we seeing a big increase in site traffic, but, more importantly, a substantial uptick in new checking accounts opened and mortgage applications.








For more detail, go to: https://response.agency/work/bank-credit-union-marketing


Mar 13, 2020
Agency :
Response Marketing
Creative :
Steve Badowski
Creative :
Matt Durand
Creative :
Tanya Kanner
Creative :
Jason Rose
Creative :
Chris Rollins
Strategy and Branding :
David Klineberg
Strategy and Branding :
Carolyn Walker
Account Management :
Julia Nuara
Digital/Tech :
Marc Broad
Digital/Tech :
Chris Melillo
Client :
Sikorsky Credit Union
Client :
Kenneth Ferrari
Client :
Carmen Tortora

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