Steph Curry and Influencer Rudy Mancuso Star in Brita's Latest Ad

Video by Portal A Will Be Boosted by YouTube Susbcribers

Published On
Jan 03, 2018

Editor's Pick

Stephen Curry is back. Not just with the Golden State Warriors, where he returned from an injury with a 38-point destruction of the Memphis Grizzlies, but as Brita pitchman in a new ad alongside famous-for-being-famous influencer Rudy Mancuso. The latter's 3.8 million YouTube subscribers will help Clorox Co. distribute the new video breaking tomorrow from Portal A.

Why pony up for a mega-influencer when you've already got Curry? Because it worked last spring with King Bach, like Mancuso a former Vine celebrity who transferred much of his following there to YouTube. "By partnering with multi-talented internet personality Rudy Mancuso, we've struck a great balance, identifying someone that truly resonates with our target," says Yating Wong, associate brand director for Brita.

Credits

Date
Jan 03, 2018
Brand:
Brita
Client:
Brita
Agency:
Portal A-San Francisco
Executive Producer:
Nate Houghteling
Executive Producer:
Zach Blume
Executive Producer:
Kai Hasson
Head of Creative:
Erin Schmalfeld
Head of Talent:
Brittani Kagan
Head of Project Development:
Emma White
Director:
Jackson Adams
Senior Producer:
Jeffrey Sabin-Matsumoto
Project Manager:
Bita Khaleghi
Associate Talent Producer:
Dustin Glass
Associate Producer:
Eduardo Castro Fonseca
Strategy:
Matthew Ward
Strategy:
Chin Lu
Lead Editor:
Arturo Morales
Assistant Editor:
Bee Rhodes

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Project Type