Steph Curry and Influencer Rudy Mancuso Star in Brita's Latest Ad
Video by Portal A Will Be Boosted by YouTube Susbcribers
Editor's Pick
Stephen Curry is back. Not just with the Golden State Warriors, where he returned from an injury with a 38-point destruction of the Memphis Grizzlies, but as Brita pitchman in a new ad alongside famous-for-being-famous influencer Rudy Mancuso. The latter's 3.8 million YouTube subscribers will help Clorox Co. distribute the new video breaking tomorrow from Portal A.
Why pony up for a mega-influencer when you've already got Curry? Because it worked last spring with King Bach, like Mancuso a former Vine celebrity who transferred much of his following there to YouTube. "By partnering with multi-talented internet personality Rudy Mancuso, we've struck a great balance, identifying someone that truly resonates with our target," says Yating Wong, associate brand director for Brita.
Credits
- Date
- Jan 03, 2018
- Brand :
- Brita
- Client :
- Brita
- Agency :
- Portal A-San Francisco
- Executive Producer :
- Nate Houghteling
- Executive Producer :
- Zach Blume
- Executive Producer :
- Kai Hasson
- Head of Creative :
- Erin Schmalfeld
- Head of Talent :
- Brittani Kagan
- Head of Project Development :
- Emma White
- Director :
- Jackson Adams
- Senior Producer :
- Jeffrey Sabin-Matsumoto
- Project Manager :
- Bita Khaleghi
- Associate Talent Producer :
- Dustin Glass
- Associate Producer :
- Eduardo Castro Fonseca
- Strategy :
- Matthew Ward
- Strategy :
- Chin Lu
- Lead Editor :
- Arturo Morales
- Assistant Editor :
- Bee Rhodes
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