Stephen Curry is back. Not just with the Golden State Warriors, where he returned from an injury with a 38-point destruction of the Memphis Grizzlies, but as Brita pitchman in a new ad alongside famous-for-being-famous influencer Rudy Mancuso. The latter's 3.8 million YouTube subscribers will help Clorox Co. distribute the new video breaking tomorrow from Portal A.
Why pony up for a mega-influencer when you've already got Curry? Because it worked last spring with King Bach, like Mancuso a former Vine celebrity who transferred much of his following there to YouTube. "By partnering with multi-talented internet personality Rudy Mancuso, we've struck a great balance, identifying someone that truly resonates with our target," says Yating Wong, associate brand director for Brita.