New Zealand police are back with dogs, drums and answers to popular questions in latest recruitment vid
Ogilvy and Damien Shatford return for another quirky turn
Nov 01, 2018
New Zealand cops are on the beat again, literally drumming up interest in police recruitment in a worthy follow-up to the viral “Freeze!” video that racked up 91 million views in a single week late last year.
While the previous video showed officers on patrol and chasing down crime, this time the cops are fielding questions from all the potential new recruits the last film attracted. More than 70 actual police officers and staff answer questions like “Do you need a full driver’s license?” and “I wonder if I can have tattoos” and “Does size matter?” (Yes; absolutely; not if you’re a human.)
The island nation’s quirky sense of humor is on display again, too, in the three-minute spot from Ogilvy directed by Sweetshop’s Damien Shatford. A wannabe recruit with bad eyesight shakes hands with a tree, Austrians are disappointed to learn that it’s Australians who are actually eligible to join the force and a future negotiator realizes he’s not very good at it. Oscar Kightley, who plays a New Zealand cop on the TV show “Hunt For the Wilderpeople” pops in, as do Minogue and O’Leary from the “Wellington Paranormal” TV show, who almost spill the beans about their top secret work.
There’s a focus on attracting women and minority recruits, and officers speak Maori in several scenes. Interested viewers who still have questions can watch more video answers at newcops.co.nz, and live chat and email Q&A sessions will follow in the coming months.