“Welcome to Good Burger, home of the Good Burger, can I take your order?” Children of the ‘90s will get the warm and fuzzies hearing that familiar line from Kel Mitchell and Kenan Thompson’s classic kids' movie “Good Burger” and the sketch from Nickelodeon show “All That” that inspired it. And now, they’ll be able to hear those words in real-life, as real-life customers in a new restaurant based on the cult hit.
Timed to the network’s reboot of “All That,” the brand has opened a “Good Burger” pop-up on Santa Monica Boulevard in West Hollywood, which will run through the end of the year. To create it, it partnered with the team behind the previous throwback experience that operated in the same space, Saved by the Max, inspired by ‘90s show “Saved by the Bell.”
Mitchell and Thompson's "Good Burger" characters Ed and Dexter won’t be running the kitchen, however. Those duties fall to L.A. chef Alvin Callan, founder of Eggslut. The offerings will include real-life Good Burgers, Good Chunks, Good Fries, Good Rings, along with drinks like Good Shakes and adults-only fare containing Good Booze.
The pop-up was designed by multidiscplinary artist Floyd A. Davis IV. "The goal is to create a connection between the nostalgic visual legacy of Good Burger’s iconic past forms, and the updated aesthetic on the new season of Nickelodeon’s ‘All That,’” he said in a statement. The space, not surprisingly, is Instagram-friendly, “full of immersive photo moments that play with perspective and scale, creating a stage for the multi-sensory experience.”
“Nickelodeon’s iconic ‘All That’ series and the ‘Good Burger’ feature film were comedic touchstones for an entire generation of kids,” added Sharon Cohen, EVP-Nickelodeon Experience. “With the return of ‘All That’ to our air, this is the perfect time to give ‘90s Nick kids and a whole new fan base an opportunity to settle in for a fast food culinary adventure.”
Customers need to reserve spots at $30 a head. The cost covers a main dish, side and commemorative merch. Fans can also partake in the menu via Postmates, which will be delivering free of charge from the pop-up the week of July 29th.
The “All That” reboot, executive produced by Thompson and Mitchell, is currently running on Saturdays at 8:30 PM on Nickelodeon.