British fashion brand Superdry is hoping to re-engage millennnials with a fast-paced spot centered around the tagline "The Night Is Young."
The work is the first for the brand since appointing Iris as its lead creative agency earlier this year. Previously, all its advertising was created in-house.
Directed by Courtney Philips via London Alley, the online film whizzes around from tattoo parlours to beach fireworks, basketball games to grocery stores, folllowing a group of young people hanging out and having spontaenous fun. With a music video feel to the footage, shot in multiple mediums, it's set to "Bang Bang" by The Graveltones.
The films form part of a wider integrated campaign bringing together film, photography, GIFs and more, all with the hashtag #TheNightIsYoung.