Nike champions refugee athletes in docuseries exploring sport and migration
Soccer star Alphonso Davies is the subject of second episode created via We Are Pi
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Nike is shining a light on refugees and displaced athletes in sports in a new docuseries titled "Home: Finding Our Place Through Sport."
The series, created by Amsterdam-based We Are Pi, was created to explore the link between sport ad migration and has just dropped its second episode featuring Canadian soccer player Alphonso Davies, who plays for Bayern Munich as well as the Canada national team. In the two minute spot, Davies, the child of Liberian refugees, discusses his career, his gratitude to his parents and his pride in being part of the refugee community. "I feel like refugees are underestimated," he says. "There is a lot of talent in the refugee community."
A first, German language episode, which launched in August, featured Manu, a first-generation immigrant from Romania, and Rasha Ahmed, a second-generation immigrant from Palestine. Both are part of bunktkicktgut, a community football league in Berlin.
The series, which will continue with further episodes, is running across Nike's global channels, together with related social content.
Credits
- Date
- Oct 31, 2022
- Client :
- Nike
- Agency :
- We Are Pi
- Talent :
- Alphonso Davies
- Director of Photography :
- Sam Vis
- Photographer :
- Christian Hasselbusch
- Executive Producer :
- Aemilia van Lent
- Producer :
- Lino Kempees
- Service Producer :
- LOUISE
- Service Producer :
- Sophia Spengler
- Editor :
- Chris Leete
- Grading :
- Ambassadors
- Grading :
- Amy Besate
- Online :
- FaceNorth VFX
- Music :
- The Collective Studio
- Music :
- Joeri Woudstra
Need a credit fix? Contact the Creativity Editors
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