Nike honors NBA star Dirk Nowitzki in a poetic animation and comic book
Steve Bash narrates spot celebrating the game's highest-scoring European
Editor's Pick
Nike pays tribute to Dirk Nowitzki, the highest-scoring European in the NBA, as his career comes to a close by turning his story into a comic book and animation.
In a new project via Wieden & Kennedy Amsterdam, the rise to glory of the German player, dubbed "Europe's Michael Jordan," becomes a poetic epic. The agency gave the book a modern rhyme scheme and huge illustrations over double spreads to make it feel like a contemporary epic. Copies were given to both the player himself, plus 41 limited edition versions to people that have played a role in his career (after his iconic number 41 jersey).
The book was then turned into an online film transforming the illustrations into moving animations, with one of the player's best friends, NBA legend Steve Nash, narrating it. Rashad Floyd at Heart & Hustle directed.
Credits
- Date
- Apr 16, 2019
- Client:
- Nike Basketball
- Agency:
- Wieden & Kennedy-Amsterdam
- Executive Creative Director:
- Eric Quennoy
- Executive Creative Director:
- Mark Bernath
- Creative Director:
- Evgeny Primachenko
- Creative Director:
- Craig Williams
- Art Director:
- Jeff Lam
- Copywriter:
- Alex Bower
- Head of Broadcast Production:
- Joe Togneri
- Broadcast Producer:
- Cory Chonko
- Broadcast Producer:
- Endy Hedman
- Group Account Director:
- Kathryn Addo
- Account Director:
- Franky Wardell
- Account Manager:
- Fulvio Itagiba
- Head of Planning:
- Martin Wiegel
- Planning Director:
- Stephane Missier
- Head of Comms & Digital Strategy:
- Danielle Pak
- Comms Planning Director:
- Wes Young
- Head of Design:
- Joe Burrin
- Studio Director:
- Lizzie Murray
- Lead Motion Designer:
- Gustav von Platen
- Motion Designer:
- Lieke Milder
- Motion Designer:
- Nils Crompton
- Motion Designer:
- Marco van der Vlag
- Designer:
- Steele Bonus
- Studio Artist:
- Noa Rodero
- Project Manager:
- Loes Poot
- Project Manager:
- Caroline Kosse
- Business Affairs:
- Fiona Fan
- Illustration/Director:
- CRCR
- Animator:
- Rémi Bastie
- Animator:
- Jeremy Pires
- Animator:
- Emmanuel Lantam
- Animator:
- Bernard Bui
- Animator:
- Hanne Galvez
- Animator:
- Rachid Guendouze
- Animator:
- Xavier Ramonède
- Producer:
- Amanda Stubbs
- Junior Producer:
- Ilona Marcus
- Production:
- Heart & Hustle
- Director:
- Rashad Floyd
- Director of Photography:
- Trinity Webber
- Director of Photography:
- Chris Zamoscianyk
- Production Manager:
- Amber Merritt
- Executive Producer:
- Rashad Floyd
- Executive Producer:
- Nancy Lichtwardt
- Producer:
- Noah Lichtwardt
- Audio Post:
- Wave
- Sound Designer/Mixer:
- Randall MacDonald
- Music:
- Beatworms
- Artist/Title:
- Cam Ballantyne
- Post Production:
- Wizz
- Colorist:
- Rémi Nonne
- Post Producer:
- Frederic Gehant
- Motion Graphics:
- Unit Motion Design
- Motion Designer:
- François-Côme du Boistesselin
- Motion Designer:
- Jade Schiff
- Print Production:
- Wieden & Kennedy-Amsterdam
- Print Producer:
- Lizzie Murray
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