Nike honors NBA star Dirk Nowitzki in a poetic animation and comic book

Steve Bash narrates spot celebrating the game's highest-scoring European

Published On
Apr 16, 2019

Editor's Pick

Nike pays tribute to Dirk Nowitzki, the highest-scoring European in the NBA, as his career comes to a close by turning his story into a comic book and animation. 

In a new project via Wieden & Kennedy Amsterdam, the rise to glory of the German player, dubbed "Europe's Michael Jordan," becomes a poetic epic. The agency gave the book a modern rhyme scheme and huge illustrations over double spreads to make it feel like a contemporary epic. Copies were given to both the player himself, plus 41 limited edition versions to people that have played a role in his career (after his iconic number 41 jersey). 

The book was then turned into an online film transforming the illustrations into moving animations, with one of the player's best friends, NBA legend Steve Nash, narrating it. Rashad Floyd at Heart & Hustle directed. 
 

Credits

Date
Apr 16, 2019
Client:
Nike Basketball
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Evgeny Primachenko
Creative Director:
Craig Williams
Art Director:
Jeff Lam
Copywriter:
Alex Bower
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Cory Chonko
Broadcast Producer:
Endy Hedman
Group Account Director:
Kathryn Addo
Account Director:
Franky Wardell
Account Manager:
Fulvio Itagiba
Head of Planning:
Martin Wiegel
Planning Director:
Stephane Missier
Head of Comms & Digital Strategy:
Danielle Pak
Comms Planning Director:
Wes Young
Head of Design:
Joe Burrin
Studio Director:
Lizzie Murray
Lead Motion Designer:
Gustav von Platen
Motion Designer:
Lieke Milder
Motion Designer:
Nils Crompton
Motion Designer:
Marco van der Vlag
Designer:
Steele Bonus
Studio Artist:
Noa Rodero
Project Manager:
Loes Poot
Project Manager:
Caroline Kosse
Business Affairs:
Fiona Fan
Illustration/Director:
CRCR
Animator:
Rémi Bastie
Animator:
Jeremy Pires
Animator:
Emmanuel Lantam
Animator:
Bernard Bui
Animator:
Hanne Galvez
Animator:
Rachid Guendouze
Animator:
Xavier Ramonède
Producer:
Amanda Stubbs
Junior Producer:
Ilona Marcus
Production:
Heart & Hustle
Director:
Rashad Floyd
Director of Photography:
Trinity Webber
Director of Photography:
Chris Zamoscianyk
Production Manager:
Amber Merritt
Executive Producer:
Rashad Floyd
Executive Producer:
Nancy Lichtwardt
Producer:
Noah Lichtwardt
Audio Post:
Wave
Sound Designer/Mixer:
Randall MacDonald
Music:
Beatworms
Artist/Title:
Cam Ballantyne
Post Production:
Wizz
Colorist:
Rémi Nonne
Post Producer:
Frederic Gehant
Motion Graphics:
Unit Motion Design
Motion Designer:
François-Côme du Boistesselin
Motion Designer:
Jade Schiff
Print Production:
Wieden & Kennedy-Amsterdam
Print Producer:
Lizzie Murray

Need a credit fix? Contact the Creativity Editors

Project Type