In Nike’s latest inspiring spot marking the Women’s World Cup for soccer, a young player gets a taste of what it could be like to be a top female soccer star.
In the ad, directed by Francois Rousselet at Prettybird for Wieden & Kennedy Portland, 10-year-old aspiring player Makena Cook, from California, appears as a little girl who starts off as a mascot: but we see her imagination take flight as she gets pulled onto the pitch by Dutch player Lieke Martens at the start of a game, being told “You’re not done yet.”
Not only does she get to play alongside the team, she goes to take part in photo shoots, tour the world and even become part of a video game with Esports star F2TEKKZ. She then goes on to coach the Barcelona men's team alongside former England player Alex Scott. Other female players appearing include Crystal Dunn of the U.S., team, Sam Kerr of Australia, Andressa Alves of Brazil, Fran Kirby of England and Asisat Oshoala of Nigeria.
In the spot, set to the energetic soundtrack of Joan Jett & the Blackhearts' "Bad Reputation," Cook debuts Nike's new limited edition "Dream Further" jersey, which the brand says is the first ever kids-only football shirt designed specifically for girls. The limited-edition jersey features two custom patches conveying "unity and confidence" and encourages girls to "change the world through sport," according to the product page.
The ad is the latest from Nike celebrating women's soccer ahead of the World Cup: others have included an ad from Argentina that showed a female player's journey to success in reverse and an ad narrated by Viola Davis celebrating the U.S. women's team.