NIke's rousing Women's World Cup spot features its first-ever soccer jersey made just for girls

A young girl gets a taste of adulation in bold production featuring Joan Jett track

Published On
Jun 03, 2019

Editor's Pick

In Nike’s latest inspiring spot marking the Women’s World Cup for soccer, a young player gets a taste of what it could be like to be a top female soccer star.

In the ad, directed by Francois Rousselet at Prettybird for Wieden & Kennedy Portland, 10-year-old aspiring player Makena Cook, from California, appears as a little girl who starts off as a mascot: but we see her imagination take flight as she  gets pulled onto the pitch by Dutch player Lieke Martens at the start of a game, being told “You’re not done yet.” 

Not only does she get to play alongside the team, she goes to take part in photo shoots, tour the world and even become part of a video game with Esports star F2TEKKZ. She then goes on to coach the Barcelona men's team alongside former England player Alex Scott. Other female players appearing include Crystal Dunn of the U.S., team, Sam Kerr of Australia, Andressa Alves of Brazil, Fran Kirby of England and Asisat Oshoala of Nigeria.

In the spot, set to the energetic soundtrack of Joan Jett & the Blackhearts' "Bad Reputation," Cook debuts Nike's new limited edition "Dream Further" jersey, which the brand says is the first ever kids-only football shirt designed specifically for girls. The limited-edition jersey features two custom patches conveying "unity and confidence" and encourages girls to "change the world through sport," according to the product page

The ad is the latest from Nike celebrating women's soccer ahead of the World Cup: others have included an ad from Argentina that showed a female player's journey to success in reverse and an ad narrated by Viola Davis celebrating the U.S. women's team. 

 

Credits

Date
Jun 03, 2019
Client:
Nike
Agency:
Wieden & Kennedy-Portland
Executive Creative Director:
Eric Baldwin
Executive Creative Director:
Jason Bagley
Creative Director:
Alberto Ponte
Creative Director:
Ryan O’Rourke
Art Director:
Emma Barnett
Art Director:
Pedro Izique
Copywriter:
Josh Bogdan
Art Director:
Naoki Ga
Copywriter:
Gus Solis
Head of Production:
Matt Hunnicutt
Executive Producer:
Jake Grand
Executive Producer:
Krystle Mortimore
Lead Producer:
Katie McCain
Integrated Producer:
Bob Guerrero
Producer:
Amy Leach
Associate Producer:
Candice Harbour
Production Coordinator:
Shani Storey
Brand Management:
Andre Gustavo
Brand Management:
Kate Rutkowski
Brand Management:
Steve Smith
Brand Management:
Paanii Annan
Strategy:
Andy Lindblade
Strategy:
Nathan Goldberg
Media Comms:
Daniel Sheniak
Media Comms:
Emily Graham
Media Comms:
Stephanie Campbell
Sr. Business Affairs Manager:
Maureen Doyle
Traffic:
Maggie Harasyn
Traffic:
Sabrina Reddy
Executive Design Producer:
Alicia Kuna
Design Producer:
Michael Rosenau
Studio Designer:
Jim Ward
Studio Designer:
Mitch Wilson
Retouching:
Frazer Goodbody
Retouching:
Kyle Pero
Retouching:
Amy Ellars
Creative Operations Manager:
Saba Spencer
Copyediting:
James Yu
Production Company:
PRETTYBIRD
Director:
Francois Rousselet
Director of Photography:
Matias Boucard
Vice President, Executive Producer:
Ali Brown
EP/Supervising Producer:
Suzanne Hargrove
Director of Production:
Tracy Hauser
Line Producer:
Julie Sawyer
Production Designer:
Nora Takacs
Production Designer:
Laura Sabat
Editorial Company:
Rock Paper Scissors
Editor:
Lauren Dellara
Editor:
Jamie Foord
Assistant Editor:
Thomas Rickert
Assistant Editor:
Patrick Tuck
Assistant Editor:
Erin McCaffrey
Post Producer:
Adam Parker
Post Producer:
Catherine Liu
Post Executive Producer:
Raná Martin
Head of Production:
Dre Krichevsky
Managing Director:
Eve Kornblum
VFX Company:
The Mill
Creative Director:
John Shirley
Chief Creative Officer:
Phil Crowe
2D Lead Artist:
John Shirley
2D Lead Artist:
James Allen
2D Lead Artist:
Andrew ‘Wood’ Barnsely
2D Lead Artist:
Roxy Zuckerman
Shoot Supervisor:
John Shirly
Shoot Supervisor:
Phil Crowe
Shoot Supervisor:
Philip Maddock
Shoot Supervisor:
Andrew ‘Barnsley’ Wood
Executive Producer:
Anastasia Von Rahl
Senior Producer:
Jacklyn Ramirez
Senior Producer:
Colin Oaten
Senior Producer:
Alexandra Paton
Producer:
Mia Saunders
Producer:
Goutham Hampankatta
Production Coordinator:
Sean Tomek
Production Coordinator:
Fyn Foo
Production Coordinator:
Will Tyler
2D Artist:
Evan Langley
2D Artist:
Katerina Arroyo
2D Artist:
Lenz Kol
2D Artist:
Jeannie ‘Remedy” Hyungh
2D Artist:
Tim Crabtree
2D Artist:
Dag Ivarsoy
2D Artist:
Abby Riegel
2D Artist:
KaiChun Tsai
2D Artist:
Kyle Maclachlan
2D Artist:
Brett Lopinsky
2D Artist:
Chris Hunsberger
2D Artist:
Rodrigo Jimenez
2D Artist:
Cris Kong
2D Artist:
Stephen Holbrook
2D Artist:
Venuprsath D
2D Artist:
Badhrinath Chinimilli
2D Artist:
Chanakya C
2D Artist:
Inthuri Chandra Shekar
2D Artist:
Jyoti Tiwari
2D Artist:
Mayank Shekar Tiwari
2D Artist:
Nehal Desai
2D Artist:
Ramanjaneyulu Thota
2D Artist:
Uday V
2D Artist:
Yatin Tamhane
2D Artist:
Mahesh Ravila
2D Artist:
Rahul Bharadwaj
2D Artist:
Sandeep Kumar Singh
2D Artist:
Rob Winfield
2D Artist:
Nick Tayler
3D Artist:
Freddy Parra
3D Artist:
Lanli Su
3D Artist:
Lalida Karnjanasirirat
3D Artist:
Victor Duncan
3D Artist:
Luis Sanchez
3D Artist:
Matthew Choy
3D Artist:
Matthew Bell
3D Artist:
Melanie Okamura
3D Artist:
Michael Lori
3D Artist:
Elizabeth Hammer
3D Artist:
Alice Panek
3D Artist:
Nicola Gilbert
3D Artist:
Ivor Griffin
3D Artist:
Margaux Huneau
3D Artist:
Ed Hicks
3D Artist:
Andrew Bartholomew
3D Artist:
Muralikrishna Reddy
3D Artist:
Senthil Murugan Balasundaram
3D Artist:
Dhanesh Sudhakaran
3D Artist:
Lokesh Maddela
3D Artist:
Loganathan P
3D Artist:
Sanjey Arvindh
3D Artist:
Yalamarthy Ganga Raju
3D Artist:
Venugopal A
3D Artist:
Abdul Rehman
3D Artist:
Amit Patil
3D Artist:
Arun Shah
3D Artist:
Milan Dey
3D Artist:
Asit Midya
3D Artist:
Abhishek Kumar
3D Artist:
Amritha Raajendher
3D Artist:
Ayush Bajoria
3D Artist:
Bharat Ediga
3D Artist:
Bhavani Shankar
3D Artist:
Ganesh Lamkhade
3D Artist:
Giri Prasad S
3D Artist:
Manoj Ravi
3D Artist:
Rajan Ramakrishnan
3D Artist:
Kapil Rana
3D Artist:
Asit Midya
3D Artist:
Kanishk Chauhan
3D Artist:
Ramesh Bandi
3D Artist:
Shashi Kumar Dakoju
Matte Painting:
Gillian George
Matte Painting:
Rasha Shalaby
Design:
Justin Mays
Design:
Greg Rubner
Color Company:
The Mill
Colorist:
Adam Scott
Color Executive Producer:
Linda Jackson
Color Producer:
Liza Kerlin
Production Coordinator:
Jessica Amburgey
Color Assist:
Logan Hghlen
Color Assist:
Gemma Parr
Color Assist:
Nate Seymour
Artist:
Joan Jett
Song:
Bad Reputation
Artist:
Jack White
Song:
7 Nation Army
Artist:
CLiQ f/ Ms Banks and Alika
Song:
Anything I Do
Music Supervision:
Human
Senior Producer and Music Supervisor:
Kamela Anderson
Executive Producer:
Carol Dunn
Creative Lead:
Craig Deleon
Sound Design Company:
Joint
Sound Designer:
Noah Woodburn
Audio Assistant:
Natalie Huizenga
Executive Producer:
Leslie Carthy
Production Company:
Stadium
Production Company:
Auditorium
Director:
Monroe Alvarez
Executive Producer:
Michael Bergin
Line Producer:
Carlye Burke
Associate Producer:
Diana Hidalgo Román
Cinematography:
Samy Mosher
Cinematography:
Eric Maldin
Photographer:
Thierry Des Fontaines
Photographer:
Maria Montilla
Assistant Camera:
Kiara Ramirez
Assistant Camera:
Ksusha Genefeld
Production Sound:
Daniela Fermín
Production Sound:
Victoria Carrillo
Post Production Sound:
Dallas Taylor
Post Production Sound:
Defacto Sound
Production Assistant:
Peter Hou
Production Assistant:
Christian Spencer
Editorial Company:
SpotWelders
Editor:
Paul Sabater
Post Producer:
Jessica Davis
Color:
Apache
Colorist:
Arianna Shining Star

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