NIke's rousing Women's World Cup spot features its first-ever soccer jersey made just for girls
A young girl gets a taste of adulation in bold production featuring Joan Jett track
Editor's Pick
In Nike’s latest inspiring spot marking the Women’s World Cup for soccer, a young player gets a taste of what it could be like to be a top female soccer star.
In the ad, directed by Francois Rousselet at Prettybird for Wieden & Kennedy Portland, 10-year-old aspiring player Makena Cook, from California, appears as a little girl who starts off as a mascot: but we see her imagination take flight as she gets pulled onto the pitch by Dutch player Lieke Martens at the start of a game, being told “You’re not done yet.”
Not only does she get to play alongside the team, she goes to take part in photo shoots, tour the world and even become part of a video game with Esports star F2TEKKZ. She then goes on to coach the Barcelona men's team alongside former England player Alex Scott. Other female players appearing include Crystal Dunn of the U.S., team, Sam Kerr of Australia, Andressa Alves of Brazil, Fran Kirby of England and Asisat Oshoala of Nigeria.
In the spot, set to the energetic soundtrack of Joan Jett & the Blackhearts' "Bad Reputation," Cook debuts Nike's new limited edition "Dream Further" jersey, which the brand says is the first ever kids-only football shirt designed specifically for girls. The limited-edition jersey features two custom patches conveying "unity and confidence" and encourages girls to "change the world through sport," according to the product page.
The ad is the latest from Nike celebrating women's soccer ahead of the World Cup: others have included an ad from Argentina that showed a female player's journey to success in reverse and an ad narrated by Viola Davis celebrating the U.S. women's team.
Credits
- Date
- Jun 03, 2019
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Eric Baldwin
- Executive Creative Director :
- Jason Bagley
- Creative Director :
- Alberto Ponte
- Creative Director :
- Ryan O’Rourke
- Art Director :
- Emma Barnett
- Art Director :
- Pedro Izique
- Copywriter :
- Josh Bogdan
- Art Director :
- Naoki Ga
- Copywriter :
- Gus Solis
- Head of Production :
- Matt Hunnicutt
- Executive Producer :
- Jake Grand
- Executive Producer :
- Krystle Mortimore
- Lead Producer :
- Katie McCain
- Integrated Producer :
- Bob Guerrero
- Producer :
- Amy Leach
- Associate Producer :
- Candice Harbour
- Production Coordinator :
- Shani Storey
- Brand Management :
- Andre Gustavo
- Brand Management :
- Kate Rutkowski
- Brand Management :
- Steve Smith
- Brand Management :
- Paanii Annan
- Strategy :
- Andy Lindblade
- Strategy :
- Nathan Goldberg
- Media Comms :
- Daniel Sheniak
- Media Comms :
- Emily Graham
- Media Comms :
- Stephanie Campbell
- Sr. Business Affairs Manager :
- Maureen Doyle
- Traffic :
- Maggie Harasyn
- Traffic :
- Sabrina Reddy
- Executive Design Producer :
- Alicia Kuna
- Design Producer :
- Michael Rosenau
- Studio Designer :
- Jim Ward
- Studio Designer :
- Mitch Wilson
- Retouching :
- Frazer Goodbody
- Retouching :
- Kyle Pero
- Retouching :
- Amy Ellars
- Creative Operations Manager :
- Saba Spencer
- Copyediting :
- James Yu
- Production Company :
- PRETTYBIRD
- Director :
- Francois Rousselet
- Director of Photography :
- Matias Boucard
- Vice President, Executive Producer :
- Ali Brown
- EP/Supervising Producer :
- Suzanne Hargrove
- Director of Production :
- Tracy Hauser
- Line Producer :
- Julie Sawyer
- Production Designer :
- Nora Takacs
- Production Designer :
- Laura Sabat
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Lauren Dellara
- Editor :
- Jamie Foord
- Assistant Editor :
- Thomas Rickert
- Assistant Editor :
- Patrick Tuck
- Assistant Editor :
- Erin McCaffrey
- Post Producer :
- Adam Parker
- Post Producer :
- Catherine Liu
- Post Executive Producer :
- Raná Martin
- Head of Production :
- Dre Krichevsky
- Managing Director :
- Eve Kornblum
- VFX Company :
- The Mill
- Creative Director :
- John Shirley
- Chief Creative Officer :
- Phil Crowe
- 2D Lead Artist :
- John Shirley
- 2D Lead Artist :
- James Allen
- 2D Lead Artist :
- Andrew ‘Wood’ Barnsely
- 2D Lead Artist :
- Roxy Zuckerman
- Shoot Supervisor :
- John Shirly
- Shoot Supervisor :
- Phil Crowe
- Shoot Supervisor :
- Philip Maddock
- Shoot Supervisor :
- Andrew ‘Barnsley’ Wood
- Executive Producer :
- Anastasia Von Rahl
- Senior Producer :
- Jacklyn Ramirez
- Senior Producer :
- Colin Oaten
- Senior Producer :
- Alexandra Paton
- Producer :
- Mia Saunders
- Producer :
- Goutham Hampankatta
- Production Coordinator :
- Sean Tomek
- Production Coordinator :
- Fyn Foo
- Production Coordinator :
- Will Tyler
- 2D Artist :
- Evan Langley
- 2D Artist :
- Katerina Arroyo
- 2D Artist :
- Lenz Kol
- 2D Artist :
- Jeannie ‘Remedy” Hyungh
- 2D Artist :
- Tim Crabtree
- 2D Artist :
- Dag Ivarsoy
- 2D Artist :
- Abby Riegel
- 2D Artist :
- KaiChun Tsai
- 2D Artist :
- Kyle Maclachlan
- 2D Artist :
- Brett Lopinsky
- 2D Artist :
- Chris Hunsberger
- 2D Artist :
- Rodrigo Jimenez
- 2D Artist :
- Cris Kong
- 2D Artist :
- Stephen Holbrook
- 2D Artist :
- Venuprsath D
- 2D Artist :
- Badhrinath Chinimilli
- 2D Artist :
- Chanakya C
- 2D Artist :
- Inthuri Chandra Shekar
- 2D Artist :
- Jyoti Tiwari
- 2D Artist :
- Mayank Shekar Tiwari
- 2D Artist :
- Nehal Desai
- 2D Artist :
- Ramanjaneyulu Thota
- 2D Artist :
- Uday V
- 2D Artist :
- Yatin Tamhane
- 2D Artist :
- Mahesh Ravila
- 2D Artist :
- Rahul Bharadwaj
- 2D Artist :
- Sandeep Kumar Singh
- 2D Artist :
- Rob Winfield
- 2D Artist :
- Nick Tayler
- 3D Artist :
- Freddy Parra
- 3D Artist :
- Lanli Su
- 3D Artist :
- Lalida Karnjanasirirat
- 3D Artist :
- Victor Duncan
- 3D Artist :
- Luis Sanchez
- 3D Artist :
- Matthew Choy
- 3D Artist :
- Matthew Bell
- 3D Artist :
- Melanie Okamura
- 3D Artist :
- Michael Lori
- 3D Artist :
- Elizabeth Hammer
- 3D Artist :
- Alice Panek
- 3D Artist :
- Nicola Gilbert
- 3D Artist :
- Ivor Griffin
- 3D Artist :
- Margaux Huneau
- 3D Artist :
- Ed Hicks
- 3D Artist :
- Andrew Bartholomew
- 3D Artist :
- Muralikrishna Reddy
- 3D Artist :
- Senthil Murugan Balasundaram
- 3D Artist :
- Dhanesh Sudhakaran
- 3D Artist :
- Lokesh Maddela
- 3D Artist :
- Loganathan P
- 3D Artist :
- Sanjey Arvindh
- 3D Artist :
- Yalamarthy Ganga Raju
- 3D Artist :
- Venugopal A
- 3D Artist :
- Abdul Rehman
- 3D Artist :
- Amit Patil
- 3D Artist :
- Arun Shah
- 3D Artist :
- Milan Dey
- 3D Artist :
- Asit Midya
- 3D Artist :
- Abhishek Kumar
- 3D Artist :
- Amritha Raajendher
- 3D Artist :
- Ayush Bajoria
- 3D Artist :
- Bharat Ediga
- 3D Artist :
- Bhavani Shankar
- 3D Artist :
- Ganesh Lamkhade
- 3D Artist :
- Giri Prasad S
- 3D Artist :
- Manoj Ravi
- 3D Artist :
- Rajan Ramakrishnan
- 3D Artist :
- Kapil Rana
- 3D Artist :
- Asit Midya
- 3D Artist :
- Kanishk Chauhan
- 3D Artist :
- Ramesh Bandi
- 3D Artist :
- Shashi Kumar Dakoju
- Matte Painting :
- Gillian George
- Matte Painting :
- Rasha Shalaby
- Design :
- Justin Mays
- Design :
- Greg Rubner
- Color Company :
- The Mill
- Colorist :
- Adam Scott
- Color Executive Producer :
- Linda Jackson
- Color Producer :
- Liza Kerlin
- Production Coordinator :
- Jessica Amburgey
- Color Assist :
- Logan Hghlen
- Color Assist :
- Gemma Parr
- Color Assist :
- Nate Seymour
- Artist :
- Joan Jett
- Song :
- Bad Reputation
- Artist :
- Jack White
- Song :
- 7 Nation Army
- Artist :
- CLiQ f/ Ms Banks and Alika
- Song :
- Anything I Do
- Music Supervision :
- Human Worldwide
- Senior Producer and Music Supervisor :
- Kamela Anderson
- Executive Producer :
- Carol Dunn
- Creative Lead :
- Craig Deleon
- Sound Design Company :
- Joint
- Sound Designer :
- Noah Woodburn
- Audio Assistant :
- Natalie Huizenga
- Executive Producer :
- Leslie Carthy
- Production Company :
- Stadium
- Production Company :
- Auditorium
- Director :
- Monroe Alvarez
- Executive Producer :
- Michael Bergin
- Line Producer :
- Carlye Burke
- Associate Producer :
- Diana Hidalgo Román
- Cinematography :
- Samy Mosher
- Cinematography :
- Eric Maldin
- Photographer :
- Thierry Des Fontaines
- Photographer :
- Maria Montilla
- Assistant Camera :
- Kiara Ramirez
- Assistant Camera :
- Ksusha Genefeld
- Production Sound :
- Daniela Fermín
- Production Sound :
- Victoria Carrillo
- Post Production Sound :
- Dallas Taylor
- Post Production Sound :
- Defacto Sound
- Production Assistant :
- Peter Hou
- Production Assistant :
- Christian Spencer
- Editorial Company :
- SpotWelders
- Editor :
- Paul Sabater
- Post Producer :
- Jessica Davis
- Color :
- Apache
- Colorist :
- Arianna Shining Star
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