Nike highlights Megan Rapinoe in Women's World Cup victory spot

Inspirational black-and-white ad is titled 'Never Stop Winning'

Published On
Jul 08, 2019

Editor's Pick

Nike was quick to jump in and celebrate with an inspirational ad about female empowerment following the U.S. women's team's 2-0 victory over the Netherlands yesterday. 

The black-and-white spot, by Wieden & Kennedy, is titled “Never Stop Winning.” It starts with the USWNT's team chant, "Believe," and goes on to predict how the champions will empower future generations, with a female voiceover reciting lines such as “women will conquer more than just the soccer field" as it predicts women "breaking every glass ceiling...and having their faces carved on Mount Rushmore."

While it pictures the entire team, the language goes on to single out the Golden Boot-winning star player of the tournament whose political stance has also made headlines, predicting that: “A whole generation of girls and boys will go out and play and say things like ‘I want to be like Megan Rapinoe when I grow up.'”

Throughout, it sounds as if a player is reciting the chant to a crowd of fans, but the agency actually tapped a V.O. artist to perform it for the spot.


Jul 08, 2019
Client :
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Eric Baldwin
Executive Creative Director :
Jason Bagley
Creative Director :
Alberto Ponte
Creative Director :
Ryan O’Rourke
Creative Director :
Josh Bogdan
Creative Director :
Pedro Izique
Copywriter/Art Director :
Emma Barnett
Copywriter/Art Director :
Guilherme Souza
Head of Production :
Matt Hunnicutt
Executive Producer :
Jake Grand
Executive Producer :
Krystle Mortimore
Producer :
Katie McCain
Producer :
Danielle Magee
Production Coordinator :
Cole Davenport
Print Producer :
Shani Storey
Group Brand Director :
Andre Gustavo
Account Team Member :
Luiza Prata Carvalho
Account Team Member :
Timothy Carpenter
Account Team Member :
Anthony Williams II
Creative Operations Manager :
Lisa Calgaro
Group Strategy Director :
Andy Lindblade
Group Media Director :
Daniel Sheniak
Group Media Director :
Reme DeBisschop
Media Team :
Emily Graham
Media Team :
Vivian Zhang
Brand Strategy Director :
Nathan Goldberg
Business Affairs :
Rylee Millerd
Traffic :
Maggie Harasyn
Traffic :
Sabrina Reddy
Executive Design Producer :
Alicia Kuna
Design Producer :
Edgar Morales
Design Producer :
Katey Kahanu
Studio Designer :
Jim Ward
Retoucher / 3D Artist :
Frazier Goodbody
Editorial :
Spot Welders Editorial
Editor :
Robert Duffy
Cutting Assistant :
JC Nunez
Managing Partner :
David Glean
Post Executive Producer/ Managing Director :
Carolina Padilla
Senior Producer :
Lisa English
Assistant Editor :
Anil Baral
Assistant Editor :
Fatos Marishta
VFX Supervisor :
Andres Barrios
Lead Flame :
Joey Brattesani
Lead Flame :
Hugh Seville
Lead Flame :
Matt Sousa
Lead Flame :
Stefan Gaillot
Lead Flame :
Chris Riley
VFX Coordinator :
Maura Murphy
VFX Producer :
Sarah Laborde
Sound Design & Mix :
Joint Editorial
Sound Designer :
Noah Woodburn
Executive Producer :
Leslie Carthy
Audio Mixer :
Noah Woodburn

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