Nike highlights Megan Rapinoe in Women's World Cup victory spot
Inspirational black-and-white ad is titled 'Never Stop Winning'
Editor's Pick
Nike was quick to jump in and celebrate with an inspirational ad about female empowerment following the U.S. women's team's 2-0 victory over the Netherlands yesterday.
The black-and-white spot, by Wieden & Kennedy, is titled “Never Stop Winning.” It starts with the USWNT's team chant, "Believe," and goes on to predict how the champions will empower future generations, with a female voiceover reciting lines such as “women will conquer more than just the soccer field" as it predicts women "breaking every glass ceiling...and having their faces carved on Mount Rushmore."
While it pictures the entire team, the language goes on to single out the Golden Boot-winning star player of the tournament whose political stance has also made headlines, predicting that: “A whole generation of girls and boys will go out and play and say things like ‘I want to be like Megan Rapinoe when I grow up.'”
Throughout, it sounds as if a player is reciting the chant to a crowd of fans, but the agency actually tapped a V.O. artist to perform it for the spot.
Credits
- Date
- Jul 08, 2019
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Eric Baldwin
- Executive Creative Director :
- Jason Bagley
- Creative Director :
- Alberto Ponte
- Creative Director :
- Ryan O’Rourke
- Creative Director :
- Josh Bogdan
- Creative Director :
- Pedro Izique
- Copywriter/Art Director :
- Emma Barnett
- Copywriter/Art Director :
- Guilherme Souza
- Head of Production :
- Matt Hunnicutt
- Executive Producer :
- Jake Grand
- Executive Producer :
- Krystle Mortimore
- Producer :
- Katie McCain
- Producer :
- Danielle Magee
- Production Coordinator :
- Cole Davenport
- Print Producer :
- Shani Storey
- Group Brand Director :
- Andre Gustavo
- Account Team Member :
- Luiza Prata Carvalho
- Account Team Member :
- Timothy Carpenter
- Account Team Member :
- Anthony Williams II
- Creative Operations Manager :
- Lisa Calgaro
- Group Strategy Director :
- Andy Lindblade
- Group Media Director :
- Daniel Sheniak
- Group Media Director :
- Reme DeBisschop
- Media Team :
- Emily Graham
- Media Team :
- Vivian Zhang
- Brand Strategy Director :
- Nathan Goldberg
- Business Affairs :
- Rylee Millerd
- Traffic :
- Maggie Harasyn
- Traffic :
- Sabrina Reddy
- Executive Design Producer :
- Alicia Kuna
- Design Producer :
- Edgar Morales
- Design Producer :
- Katey Kahanu
- Studio Designer :
- Jim Ward
- Retoucher / 3D Artist :
- Frazier Goodbody
- Editorial :
- Spot Welders Editorial
- Editor :
- Robert Duffy
- Cutting Assistant :
- JC Nunez
- Managing Partner :
- David Glean
- Post Executive Producer/ Managing Director :
- Carolina Padilla
- Senior Producer :
- Lisa English
- Assistant Editor :
- Anil Baral
- Assistant Editor :
- Fatos Marishta
- VFX :
- A52
- VFX Supervisor :
- Andres Barrios
- Lead Flame :
- Joey Brattesani
- Lead Flame :
- Hugh Seville
- Lead Flame :
- Matt Sousa
- Lead Flame :
- Stefan Gaillot
- Lead Flame :
- Chris Riley
- VFX Coordinator :
- Maura Murphy
- VFX Producer :
- Sarah Laborde
- Sound Design & Mix :
- Joint Editorial
- Sound Designer :
- Noah Woodburn
- Executive Producer :
- Leslie Carthy
- Audio Mixer :
- Noah Woodburn
Need a credit fix? Contact the Creativity Editors
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