Nike honors Ronaldo's goal record with a one-of-a kind soccer pitch
Court installed in Madeira includes painted goalposts depicting scenes from his career
Editor's Pick
As soccer pro Cristiano Ronaldo becomes the top international men's goal scorer of all time and transfers back to Manchester United, Nike honors him with a unique tribute—a soccer pitch.
The brand has renovated a community football field in his birthplace of Madeira, Portugal. It's located at the Funchal community center where Ronaldo spent his early childhood years and includes a goal with painted goalposts, designed by Portuguese artist AkaCorleone, depicting an illustrated timeline of Ronaldo’s career in 15 scenes.
As explained in an accompanying film by Wieden & Kennedy Amsterdam, the goal signifies a wider meaning; Ronaldo's commitment to setting personal goals on his journey to success. The film’s voiceover includes comments from former and current soccer players who have witnessed Ronaldo's determination throughout his career.
Nike is also honoring Ronaldo with a commemorative CR110 boot, which is being given to 110 rising stars in the primary countries where he has played: Portugal, England, Spain and Italy. It describes the shattered multicolor print as a "visual exploration of breaking records" and also signifies an anecdote from Ronaldo's childhood, when he kicked a ball accidentally through a neighbor's window. Details on the shoe include the color of Portugal's national flag, and a graphic interpretation of the date and time at which he first scored a national goal for Portugal.
Credits
- Date
- Sep 02, 2021
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Craig Williams
- Creative Director :
- Evgeny Primachenko
- Art Director :
- Florian Barthelmess
- Art Director :
- Sandra Nicolas
- Art Director :
- Tyler Andre
- Art Director :
- Sandra Nicolas
- Copywriter :
- Tyler Andre
- Copywriter :
- Mohamed Diaa
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Judd Caraway
- Assistant Producer :
- Akvilina Jaskunaite
- Strategy Director :
- Reid Schilperoort
- Comms Director :
- Elsa Stahura
- Group Account Director :
- Kathryn Addo
- Account Director :
- Franky Wardell
- Account Manager :
- Abderrahim El Khouani
- Account Executive :
- Roberta Hilgert
- Business Affairs :
- Akvilina Jaskunaite
- Film Production :
- RSA Films Amsterdam
- Managing Director :
- Ross Plummer
- Executive Producer :
- Pavel Ananich
- Director :
- John Filipe
- Producer :
- Gilton Andrade
- Producer :
- Pavel Ananich
- Locations Manager :
- António Freitras
- Location Scout :
- Flávio Joaquim
- DP :
- André Szankowski
- 1st AC :
- Leandro Scarpin
- 2nd AC :
- Rui Pereira
- Movi :
- Diego Martinéz
- DIT :
- Rui Telmo Romao
- Drone :
- Manuel Costa
- Set Sound :
- Victor Freitas
- Styling :
- Joyce Doret
- Asst Styling :
- Enya Escorcio
- Production Assistant :
- Lauren Visser
- Production Assistant :
- Inês Carvalho
- Production Assistant :
- Pedro Gomes
- Production Assistant :
- Sara Camões
- Production Assistant :
- Emanuel Farinha
- Production Assistant :
- Guilherme Mimoso
- Casting Director :
- Taro Shimada
- Casting Coordinator :
- Denis Martins
- AFTM President :
- Rafael Santos
- Motion Designer :
- Justin Magness
- Editing Company :
- Will Judge Editing
- Editor :
- Will Judge
- Audio Post :
- Wave Studios
- Sound Designer/Mixer :
- Alex Nicholls-Lee
- Producer :
- Mandy Kruisselbrink
- Artist / Title :
- Keen Collective - Sisterhood
- Writer :
- Hanan Townshend
- Music Company :
- Marmoset Music
- Post Production :
- Glassworks
- Lead 2D Artist :
- Alexis da Camara
- Colorist :
- Scott Harris
- Color Assist :
- Leonardo Grassi
- MCR :
- Andy Kidd
- Chief Operating Officer :
- Chris Kiser
- Head of Production :
- Belen Palos
- Producer :
- Jamie McCubbin
- Artist :
- AKA Corleone
- Fabrication Company :
- Lindo Servico
- Fabrication Lead :
- Pedro Ferreira
- Redfort Architectural Fabrics :
- Joep Verhoeven
- Photographer :
- John Filipe
- Photographer :
- Flávio Nuno Joaquim
- Production Company :
- Ridley Scott Creative Group
- Retouching Studio :
- Loupe and Co.
- Senior Retoucher :
- Gareth Jones
- Senior Retoucher/Studio Manager :
- Dario Fusnecher
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