Nike honors Ronaldo's goal record with a one-of-a kind soccer pitch

Court installed in Madeira includes painted goalposts depicting scenes from his career

Published On
Sep 02, 2021

Editor's Pick

As soccer pro Cristiano Ronaldo becomes the top international men's goal scorer of all time and transfers back to Manchester United, Nike honors him with a unique tribute—a soccer pitch.

The brand has renovated a community football field in his birthplace of Madeira, Portugal. It's located at the Funchal community center where Ronaldo spent his early childhood years and includes a goal with painted goalposts, designed by Portuguese artist AkaCorleone, depicting an illustrated timeline of Ronaldo’s career in 15 scenes. 

As explained in an accompanying film by Wieden & Kennedy Amsterdam, the goal signifies a wider meaning;  Ronaldo's commitment to setting personal goals on his journey to success. The film’s voiceover includes comments from former and current soccer players who have witnessed Ronaldo's determination throughout his career.

Nike is also honoring Ronaldo with a commemorative CR110 boot, which is being given to 110 rising stars in the primary countries where he has played: Portugal, England, Spain and Italy. It describes the shattered multicolor print as a "visual exploration of breaking records" and also signifies an anecdote from Ronaldo's childhood, when he kicked a ball accidentally through a neighbor's window. Details on the shoe include the color of Portugal's national flag, and a graphic interpretation of the date and time at which he first scored a national goal for Portugal. 


Sep 02, 2021
Client :
Agency :
Wieden & Kennedy-Amsterdam
Executive Creative Director :
Mark Bernath
Executive Creative Director :
Eric Quennoy
Creative Director :
Craig Williams
Creative Director :
Evgeny Primachenko
Art Director :
Florian Barthelmess
Art Director :
Sandra Nicolas
Art Director :
Tyler Andre
Art Director :
Sandra Nicolas
Copywriter :
Tyler Andre
Copywriter :
Mohamed Diaa
Head of Broadcast Production :
Joe Togneri
Broadcast Producer :
Judd Caraway
Assistant Producer :
Akvilina Jaskunaite
Strategy Director :
Reid Schilperoort
Comms Director :
Elsa Stahura
Group Account Director :
Kathryn Addo
Account Director :
Franky Wardell
Account Manager :
Abderrahim El Khouani
Account Executive :
Roberta Hilgert
Business Affairs :
Akvilina Jaskunaite
Film Production :
RSA Films Amsterdam
Managing Director :
Ross Plummer
Executive Producer :
Pavel Ananich
Director :
John Filipe
Producer :
Gilton Andrade
Producer :
Pavel Ananich
Locations Manager :
António Freitras
Location Scout :
Flávio Joaquim
DP :
André Szankowski
1st AC :
Leandro Scarpin
2nd AC :
Rui Pereira
Movi :
Diego Martinéz
Rui Telmo Romao
Drone :
Manuel Costa
Set Sound :
Victor Freitas
Styling :
Joyce Doret
Asst Styling :
Enya Escorcio
Production Assistant :
Lauren Visser
Production Assistant :
Inês Carvalho
Production Assistant :
Pedro Gomes
Production Assistant :
Sara Camões
Production Assistant :
Emanuel Farinha
Production Assistant :
Guilherme Mimoso
Casting Director :
Taro Shimada
Casting Coordinator :
Denis Martins
AFTM President :
Rafael Santos
Motion Designer :
Justin Magness
Editing Company :
Will Judge Editing
Editor :
Will Judge
Audio Post :
Wave Studios
Sound Designer/Mixer :
Alex Nicholls-Lee
Producer :
Mandy Kruisselbrink
Artist / Title :
Keen Collective - Sisterhood
Writer :
Hanan Townshend
Music Company :
Marmoset Music
Post Production :
Lead 2D Artist :
Alexis da Camara
Colorist :
Scott Harris
Color Assist :
Leonardo Grassi
Andy Kidd
Chief Operating Officer :
Chris Kiser
Head of Production :
Belen Palos
Producer :
Jamie McCubbin
Artist :
AKA Corleone
Fabrication Company :
Lindo Servico
Fabrication Lead :
Pedro Ferreira
Redfort Architectural Fabrics :
Joep Verhoeven
Photographer :
John Filipe
Photographer :
Flávio Nuno Joaquim
Production Company :
Ridley Scott Creative Group
Retouching Studio :
Loupe and Co.
Senior Retoucher :
Gareth Jones
Senior Retoucher/Studio Manager :
Dario Fusnecher

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