Cristiano Ronaldo is finally playing for Italy. This summer, the soccer star announced he was leaving Real Madrid after nine years to join Juventus, based in Turin.
The Italians have high hopes for their new catch, and want to see him repeat much of his past performance. A billboard for Nike lists off his impressive accomplishments: winning 15 trophies, scoring 573 club goals, scoring in 11 straight league games (the only player to ever do so), being named FIFA's player of the year five times.
But you're only as good as your last win. The message ends with a challenge from Ronaldo's new club and country: "Now forget it all, and do it again."
Wieden+Kennedy Amsterdam created the billboard, which was set up in Turin just before Ronaldo's first home game last weekend.