Nike asks Cristiano Ronaldo, 'What have you done for us lately?'
Billboard from Wieden & Kennedy Amsterdam graces stadium at soccer star's new club
Editor's Pick
Cristiano Ronaldo is finally playing for Italy. This summer, the soccer star announced he was leaving Real Madrid after nine years to join Juventus, based in Turin.
The Italians have high hopes for their new catch, and want to see him repeat much of his past performance. A billboard for Nike lists off his impressive accomplishments: winning 15 trophies, scoring 573 club goals, scoring in 11 straight league games (the only player to ever do so), being named FIFA's player of the year five times.
But you're only as good as your last win. The message ends with a challenge from Ronaldo's new club and country: "Now forget it all, and do it again."
Wieden+Kennedy Amsterdam created the billboard, which was set up in Turin just before Ronaldo's first home game last weekend.
Credits
- Date
- Aug 29, 2018
- Brand :
- Nike
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Evgeny Primachenko
- Creative Director :
- Hannah Smit
- Art Director :
- Zeynep Orbay
- Copywriter :
- Macie Soler-Sala
- Group Account Director :
- Kathryn Addo
- Account Director :
- Amber Martin
- Account Manager :
- Cassandre Beck
- Head of Planning :
- Martin Weigel
- Planning Director :
- Stephane Missier
- Comms Planning Director :
- Hillary Heath
- Head of Design :
- Joe Burrin
- Studio Director :
- Lizzie Murray
- Studio Designer :
- Gustav von Platen
- Studio Artist :
- Noa Redero
- Project Manager :
- Loes Poot
- Business Affairs :
- Michael Graves
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