Nike may have uncovered the source of China's basketball shortcomings

Nike has fun with China’s passion—and hang-ups—around the sport of basketball in a humorous new campaign from Wieden & Kennedy Shanghai. Directed by the Malloys via Superprime, the trio of ads center on three hard-working citizens—a dumpling maker, a milk farmer and a teacher—who blame themselves for the country’s failure to produce more superstars in basketball, the most popular sport in the country.