This is how Nike celebrated Tiger Woods' Masters win

Brand has stuck by him even in the toughest of times

Published On
Apr 15, 2019

Editor's Pick

Nike, which has stuck by Tiger Woods through his playing highs and lows and off-course scandals, celebrated his big Masters win Sunday with a video that plays into the brand’s ongoing “Crazy Dreams” campaign.

The video by Wieden & Kennedy, called “Tiger Woods: Same Dream,” was shared on social media just moments after Woods won his first major championship since 2008. It included glimpses of the 43-year-old’s on-course ups and downs, and ended with old footage from Woods’ childhood, when he predicted that “I’m going to beat Jack Nicklaus.” That is seemingly a reference to Woods now being within three major tournament wins of Nicklaus’ all-time record of 18 major titles.

The Masters win, which marks Woods’ 15th major championship and fifth Masters win, could not come at a better time for Woods, Nike and the golf industry in general. With the 2019 season just kicking into gear, Wood’s re-emergence, if he can keep it going, will likely fuel TV ratings throughout the summer.

Nike stuck by Woods through his 2009 sex scandal as other endorsers backed away, including Gatorade, AT&T and Accenture. The brand also stayed with him in the wake of his DUI arrest in 2017.  But today, and likely for the foreseeable future, Woods will be linked with a more wholesome image: CBS cameras caught extreme close-ups of him hugging his kids after walking off the 18th green where the crowd chanted his name. In sports, few things resonate like a comeback story.


 

Credits

Date
Apr 15, 2019
Client:
Nike
Agency:
Wieden & Kennedy-Portland
Executive Creative Director:
Jason Bagley
Executive Creative Director:
Eric Baldwin
Creative Director:
Alberto Ponte
Creative Director:
Ryan O’Rourke
Creative Director:
Pedro Izique
Creative Director:
Josh Bogdan
Copywriter/Art Director:
Gui Souza
Copywriter/Art Director:
Rodrigo Mendes
Producer:
Jake Grand
Producer:
Jasmyn Barr
Producer:
Nicole Kaptur
Account Team Member:
Paanii Annan
Account Team Member:
Kate Rutkowski
Account Team Member:
Steve Smith
Creative Operations Manager:
Saba Spencer
Creative Operations Manager:
Lisa Calgaro
Global Group Strategy Director:
Andy Lindblade
Media Team:
Daniel Sheniak
Media Team:
Ryan Craven
Media Team:
Anthony Holton
Brand Strategy Director:
Reid Schilperoort
Business Affairs:
Brian Cook
Business Affairs:
Dusty Slowik
Traffic:
Maggie Harasyn
Traffic:
Sabrina Reddy
Design Ops Manager/Design Producer:
Alicia Kuna
Studio Designer:
Rob Mumford
Editorial:
Joint
Editor:
Steve Sprinkel
Assistant Editor:
Jedidiah Stuber
Post Executive Producer:
Leslie Carthy
Post Producer:
Rebekah Koerbel
VFX:
Joint
Lead Flame Artist:
MB Emigh
Flame Artist:
Leif Peterson
Flame Assistant:
Aidan Jung
VFX Producer:
Rebekah Koerbel
VFX Executive Producer:
Alex Thiesen
Color Company:
Joint
Colorist:
Jasmine Vazquez
Color Producer:
Rebekah Koerbel
Artist:
Jóhann Jóhannsson
Song:
The Mercy
Mix Company:
Joint
Audio Mixer:
Noah Woodburn
Audio Assist:
Natalie Huizenga

Need a credit fix? Contact the Creativity Editors

Project Type