In 2017, Nike made a big step in diversifying its gear when it introduced the Pro Hijab, created with input from Muslim female athletes including bodybuilder Amna Al Haddada and figure skater Zahra Lari. Now, Nike is further broadening its reach with a new modest swimwear line, which includes pieces such as a full-body- suit, a hijab designed to keep hair in place under water, tunics and leggings.
The new line was developed following athletes’ positive response to the Pro Hijab, which went on to win one of the Design Museum's top honors. It was also inspired by Nike research that found a lack of water sports apparel options for female athletes who didn’t want to have to sacrifice movement for modesty. Current gear options tended to hamper athletes’ performance because they weighed them down, added to drag or distracted them with the threat of falling out of place.
“The more we listened, the more possibility we saw to serve female athletes in new dimensions,” said Martha Moore, Nike creative director, VP. “As we continue broadening our vision for innovation, we’re excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively.”
The Nike Victory Swim Collection will be available from February 1 on Nike.com and at select retailers around the globe.