Nivea calls on people to 'Share the Care' during Covid-19 in first work from Publicis' One Touch agency

The agency won the Beiersdorf-owned brand's global account last year

Published On
May 07, 2020

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In its first new work from Publicis Groupe's One Touch agency since the network was awarded its global account last year, Nivea focuses on caring for others in the time of coronavirus. 

The campaign starts with a 90-second spot that shows ordinary people caring for others around the world during lockdown. Set to a cover of "Stand by Me" performed by singer Emilie Gassin in her own bedroom, it includes footage of people delivering food to a neighbor or taking their dog for a walk, a child sending a painting to a relative, someone giving their housemate a haircut and a woman sewing a face mask. It ends with the words: "Thank you to everyone who has shown they care. Let's inspire others to do the same." 

The spot was shot by 10 directors globally from their own homes, from cities including New York, Paris, Shanghai and Sao Paulo. It's the starting point for a social media campaign for user generated content, calling on viewers to share videos and photos that reflect their own interpretation of "Small Acts of Care," with the hashtag #SharetheCare.


May 07, 2020
Client :
Andrea Pedrazzini
CMO Consumer Brands :
Asim Naseer
VP Brand & Communication :
Tobias Collée
Global Director Brand Communication :
Alexander Krümke
Global Client Leads :
Birgit Wilson
David Hackworthy
Senior Strategist :
Natalie Janowsky
Sara Rose
CD Design :
Marcel Guenthel
Social & Engagement Lead :
Kim Piquet
Copywriter :
Vicky Jacob-Ebbinghaus
Art Director :
Kalle Haasum
Implementation Lead :
Stephanie Mylam
Business Lead and Executive Producer Prodigious Lausanne :
Cristina Zanello
Production House :
Production House :
Casta Diva Pictures
Head of Production :
Cristina Zanello
Music :
Senior Producer :
Giacomo Pandolfini
Post Producer and Coordination :
Samanta Lategola
Editor :
Guido Fonio
Music Producer :
Thomas Anduze
Singer :
Emilie Gassin
Director :
Cinzia Pedrizzetti
Director :
Luigi Pane
Director :
Diego Indraccolo
Director :
Paolo Novelli
Director :
Luca Fantini
Director :
Francesco Giannini
Director :
Anne Weigel
Director :
Jony Perel
Director :
DJ Furth
Director :
Rafa Kent
Main Director :
Anna Weigel
Agency :
One Touch

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