Canada's No Frills grocery chain made a rap about physical distancing
The catchy video reminds us to keep 'a cart apart' and not over-handle the produce
Editor's Pick
It's not much fun visiting a grocery store at the moment, and the only marketing retailers can be doing is focusing on prices or the efforts of their staff on the frontline. There's certainly nothing happy to be said about the customer experience of standing in a physically distanced line to get in and dodging other shoppers while trying to source your toilet paper and hand sanitizer.
So kudos to Canadian chain No Frills in its attempt to entertain with a rap video reminding customers of the new "rules" of shopping in the time of coronavirus. Created via John St, the track, "A Cart Apart" gets the messages across—don't hoard, don't over-handle the produce and keep six feet apart—without being preachy.
There's also a charitable element—for every view, No Frills is donating a dollar to President's Choice Children's Charity, to a maximum of $50,000.
Credits
- Date
- May 13, 2020
- Client :
- No Frills
- Agency :
- john st-Toronto
- SVP Marketing :
- Uwe Stueckmann
- VP Marketing :
- Andy MacPherson
- Director Brand Marketing :
- Ashley McGill
- Brand Manager :
- Naveet Nanwa
- Director External Communications :
- Aly Vitunski
- PR Specialist :
- Jessica Gauci
- Chief Creative Officer :
- Angus Tucker
- Executive Creative Director :
- Cher Campbell
- Associate Creative Director :
- Robbie Percy
- Associate Creative Director :
- Caroline Friesen
- Designer :
- Hannah Lee
- Executive Producer :
- Brittani Wilcox
- Photography Producer :
- Andrew LaGrave
- Business Lead :
- Lindsay Day
- Account Executive :
- Kelly Brennan
- Chief Strategy Officer :
- Megan Towers
- Senior Strategist :
- Jay Fleming
- Audio House :
- SNDWRx
- Creative Director :
- Didier Tovel
- Music Composer Sound Design Mixing Engineer :
- Didier Tovel
- Additional Sound Design :
- Alex Gluch
- Executive Producer :
- Alison Lawee
- Post Production :
- The Vanity
- VFX Artist :
- Sean Cochrane
- VFX Artist :
- Naveen Srivastava
- VFX Artist :
- Andrew Farlow
- VFX Artist :
- Kaelem Cahill
- Executive Producer :
- Stephanie Pennington
- Producer :
- Katie Methot
- Photographer :
- James Michael Chiang
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