Canada's No Frills grocery chain made a rap about physical distancing

The catchy video reminds us to keep 'a cart apart' and not over-handle the produce

Published On
May 13, 2020

Editor's Pick

It's not much fun visiting a grocery store at the moment, and the only marketing retailers can be doing is focusing on prices or the efforts of their staff on the frontline. There's certainly nothing happy to be said about the customer experience of standing in a physically distanced line to get in and dodging other shoppers while trying to source your toilet paper and hand sanitizer.

So kudos to Canadian chain No Frills in its attempt to entertain with a rap video reminding customers of the new "rules" of shopping in the time of coronavirus. Created via John St, the track, "A Cart Apart" gets the messages across—don't hoard, don't over-handle the produce and keep six feet apart—without being preachy. 

There's also a charitable element—for every view, No Frills is donating a dollar to President's Choice Children's Charity, to a maximum of $50,000. 

Credits

Date
May 13, 2020
Client :
No Frills
Agency :
john st-Toronto
SVP Marketing :
Uwe Stueckmann
VP Marketing :
Andy MacPherson
Director Brand Marketing :
Ashley McGill
Brand Manager :
Naveet Nanwa
Director External Communications :
Aly Vitunski
PR Specialist :
Jessica Gauci
Chief Creative Officer :
Angus Tucker
Executive Creative Director :
Cher Campbell
Associate Creative Director :
Robbie Percy
Associate Creative Director :
Caroline Friesen
Designer :
Hannah Lee
Executive Producer :
Brittani Wilcox
Photography Producer :
Andrew LaGrave
Business Lead :
Lindsay Day
Account Executive :
Kelly Brennan
Chief Strategy Officer :
Megan Towers
Senior Strategist :
Jay Fleming
Audio House :
SNDWRx
Creative Director :
Didier Tovel
Music Composer Sound Design Mixing Engineer :
Didier Tovel
Additional Sound Design :
Alex Gluch
Executive Producer :
Alison Lawee
Post Production :
The Vanity
VFX Artist :
Sean Cochrane
VFX Artist :
Naveen Srivastava
VFX Artist :
Andrew Farlow
VFX Artist :
Kaelem Cahill
Executive Producer :
Stephanie Pennington
Producer :
Katie Methot
Photographer :
James Michael Chiang

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