This year's Mother's Day should be different. Without cards, gifts or phone calls. A new campaign
from 'Every Mother Counts,' a charity organization founded by Christy Turlington Burns and
Chi&Partners, is asking mothers to go silent this Mother's Day, to draw attention to the problem
of mothers dying during childbirth.
The cause is a worthy one. Even in the United States, eight in 100,000 mothers die while giving
birth, while 360,000 women lose their lives every year, all over the world.
The cornerstone of the campaign is a star-studded video directed by Ed Burns. It has celebrity
mothers like Debra Messing, Jennifer Connelly and Blythe Danner, as well as non-famous
mothers, all imploring moms to go silent this Mother's Day. That means no status updates, no
gifts and no phone calls. Instead, ask people to donate to the charity instead. Then, perhaps
next year, there will be more mothers around to partake in this special day. The last minute of
the video is especially powerful, and the site includes ways to let your loved ones know of your non-plans next weekend.