Ahead of upcoming Bond film, Lashana Lynch makes her '00' agent debut armed with only a Nokia phone
The 'No Time to Die' tie-up replaces the usual gadgets with just one device
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Daniel Craig’s final outing as 007 was pushed back for months due to the pandemic, but “No Time to Die” is finally slated for release in November. Joining James Bond is a new, licensed-to-kill “00” agent, played by Lashana Lynch.
In a spot for HMD Global, the maker of Nokia phones, Lynch “preprises” her role two months before theatergoers can see her. The very prepared Agent Nomi tracks her quarry to a clandestine rendezvous on a barren shoreline. In true Bond fashion, she uses high-tech gadgets to communicate with headquarters.
But rather than single-use devices of the kind Q dreams up in his lab, all she needs is her Nokia smartphone, which can search the surveillance photos she’s taken, plot a course to a drop and securely upload covert data, all without breaking her cover. Not that she’ll let that keep her from a cinematic confrontation.
The spot from Grey London is the full version of the teaser originally released back in March (when the film was set to premiere just a month later). Amma Asante via Pulse Films directed the film, which is part of HMD Global’s largest marketing campaign to date. Nokia is the official phone of the film, the 25th in the Bond franchise.
Credits
- Date
- Sep 22, 2020
- Client :
- Nokia
- Agency :
- Grey-London
- Creative Director :
- Mark Fairbanks
- Creative Director :
- Sue Higgs
- Creative Director :
- Stephania Silveira
- Agency Planner :
- Stephen Pirrie
- Account Director :
- Sean Allen
- Agency Account Team :
- Mark Rees-Weeden
- Agency Account Team :
- Holly McDavitt
- Agency Account Team :
- Fusibi Sowemimo
- Agency Senior Producer :
- Thea Evely
- Agency Assistant Producer :
- India Smith
- Production Company :
- Pulse Films
- Director :
- Amma Asante
- Executive Producer :
- James Sorton
- Production Company Producer :
- Shirley O’Connor
- Production Manager :
- Ben Burdock
- DOP :
- Andrij Parekh
- Production Designer :
- Neal Callow
- Costume Designer :
- Jenny Beavan
- Post Producer :
- Antonia Porter
- Post Production :
- The Whitehouse Post
- Editor :
- Russell Icke
- Colorist :
- Gareth Spensley
- Color :
- Molinaire
- Post Executive Producer :
- Ian Berry
- Post Production :
- Untold Studios
- Post Producer :
- Helen Tang
- VFX Artist :
- Bruno Fukumothi
- Composer :
- Anne Chmelewsky
- Sound Engineer :
- Sam Ashwell
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