JC Penney : Nooo

Sales can be frustrating.

Published On
Jan 24, 2012

Editor's Pick

JCPenney's big rebrand, which includes a new look for the retailer's store, new pricing strategies, and new advertising, has taken off, and to tease the campaign is some cool TV and digital work from Mother New York.

Playing off of JCPenney's new approach that emphasizes simpler shopping, the television spot shows everyday shoppers screaming "Nooo" when they encounter typically complicated sale prices.

An accompanying Facebookgame will ask visitors to engage in another complicated sale -- cutting out tons of coupons and lining up at strange times -- in order to get a percentage off some merchandise. There's also a "No-Meter" which you can scream into to measure your level of frustration.

Read more about the JCP brand's reinvention effort here.


Jan 25, 2012
Brand :
JC Penney
Client :
JC Penney
Agency :
Mother-New York
Creative :
Josh Engmann
Creative :
Kyle Harman
Creative :
Stacey Smith
Creative :
Leigh Masters
Creative :
Paul Malmstrom
Creative :
Bobby Hershfield
Strategist :
Phil Graham
Mother :
Julia Shapiro
Mother :
Aarti Thiagarajan
Agency Broadcast Producer :
Liz Graves
Agency Digital Producer :
Ernie Klein
Broadcast Production :
Executive Producer :
Jeff Miller
Producer :
Dave Bernstein
Director :
Bart Timmer
Editor :
Avi Oron at Bikini
Telecine :
The Mill
Flame Artist :
Bikini Edit
Digital Production :
Lead Developer :
Marc Leuchner
Developer :
Mike Wislocki
Animation :
David Grimes
Animation :
David SanAngelo
Audio Post :
Sonic Union
Mixer :
Michael Marinelli

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Project Type