JCPenney's big rebrand, which includes a new look for the retailer's store, new pricing strategies, and new advertising, has taken off, and to tease the campaign is some cool TV and digital work from Mother New York.
Playing off of JCPenney's new approach that emphasizes simpler shopping, the television spot shows everyday shoppers screaming "Nooo" when they encounter typically complicated sale prices.
An accompanying Facebookgame will ask visitors to engage in another complicated sale -- cutting out tons of coupons and lining up at strange times -- in order to get a percentage off some merchandise. There's also a "No-Meter" which you can scream into to measure your level of frustration.
Read more about the JCP brand's reinvention effort here.