The North Face juxtaposes runners with off-road racing
Spot for Vectiv running shoes was created for the APAC market
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A new social campaign for The North Face's Vectiv running footwear juxtaposes trail running with off-road motor racing, making it more reminiscent of a car ad than your typical sneaker spot.
The spot, created by London agency Guerilla Creative, intersperses the motor racing scenes (a car revving up and traffic lights turning from red to green, for example) with a story of two runners tackling some "off-road" terrain of their own. The idea is that the runners were "built for the trail."
"Why tackle the terrain and give it all?" asks the voiceover. "Because this is what I'm built for."
The spot features spectacular scenery and was filmed in Portugal by director Francis Wallis of production company Familia.
"On a personal note, there was something about this project that had me hooked from the start—I’m into everything 'off-road' and, in particular, anything with a racing element to it," said Wallis in a statement. "From the racing metaphor to the energetic edit, I’m so proud of how each component of the film has come together to really drive home the idea that Vectiv runners are built differently—they’re built for the trail. It was also such a pleasure to actually film in the area of Portugal I grew up in, something that Guerrilla was totally on board with, which I’m really grateful for.”
The campaign is runinng on social media for the APAC region, including Hong Kong, Taiwan and mainland China.
Credits
- Date
- Aug 08, 2022
- Client :
- The North Face
- Agency :
- Guerilla
- Agency Producer :
- Jess Gasparetto
- ECD :
- Lee Levy
- Art Director :
- Matt Fraser
- Creative :
- Matt Le Quesne
- Production :
- FAMILIA
- Director :
- Francis Wallis
- Executive Producer :
- Mikey Levelle
- Executive Producer :
- Toby Walsham
- Producer :
- Emma Stevens Broyd
- Service :
- BigLittleFamily
- Line Producer :
- Gonçalo Vaz
- Production Coordinator :
- Ana Isabel Duarte
- Head of Production :
- Pedro Rodrigues
- 1st AD :
- Matilde Jacobetty
- DOP :
- Yves Callewaert
- 1st AC :
- Matthias Van Duuren
- 3rd AC :
- Kilhan Wittock
- Gimbal Operator :
- César Rocha
- Drone Operator :
- Pedro Gouveia
- Gaffer :
- Afonso Vieira
- DIT :
- Ahmed Abdelrazek
- Hair & Make Up Artist :
- Martinha Costa
- Wardrobe Stylist :
- Jenny Meister
- Assistant Stylist :
- Luís Capela Oliveira
- Photographer :
- Stéphane Bèchaud
- Assistant Photographer :
- Nuno Farizo
- Offline Edit :
- The Assembly Rooms
- Edit Producer :
- Phoebe Armstrong-Beaver
- Editor :
- Andre Rodrigues
- Grade :
- Electric Theatre Collective
- Post Producer :
- Oliver Whitworth
- Colorist :
- Jason Wallis
- Music & Sound :
- Ambit Sound
- Composer :
- Laurie Shenoda
- Voiceover :
- Damn Good Voices
- VO Artist :
- Olivia Scarlett
- VO Artist :
- Alofabi Alli
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