The North Face juxtaposes runners with off-road racing

Spot for Vectiv running shoes was created for the APAC market

Published On
Aug 08, 2022

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A new social campaign for The North Face's Vectiv running footwear juxtaposes trail running with off-road motor racing, making it more reminiscent of a car ad than your typical sneaker spot.

The spot, created by London agency Guerilla Creative, intersperses the motor racing scenes (a car revving up and traffic lights turning from red to green, for example) with a story of two runners tackling some "off-road" terrain of their own. The idea is that the runners were "built for the trail."

"Why tackle the terrain and give it all?" asks the voiceover. "Because this is what I'm built for."

The spot features spectacular scenery and was filmed in Portugal by director Francis Wallis of production company Familia.

"On a personal note, there was something about this project that had me hooked from the start—I’m into everything 'off-road' and, in particular, anything with a racing element to it," said Wallis in a statement. "From the racing metaphor to the energetic edit, I’m so proud of how each component of the film has come together to really drive home the idea that Vectiv runners are built differently—they’re built for the trail. It was also such a pleasure to actually film in the area of Portugal I grew up in, something that Guerrilla was totally on board with, which I’m really grateful for.”

The campaign is runinng on social media for the APAC region, including Hong Kong, Taiwan and mainland China.


Aug 08, 2022
Client :
The North Face
Agency :
Agency Producer :
Jess Gasparetto
Lee Levy
Art Director :
Matt Fraser
Creative :
Matt Le Quesne
Production :
Director :
Francis Wallis
Executive Producer :
Mikey Levelle
Executive Producer :
Toby Walsham
Producer :
Emma Stevens Broyd
Service :
Line Producer :
Gonçalo Vaz
Production Coordinator :
Ana Isabel Duarte
Head of Production :
Pedro Rodrigues
1st AD :
Matilde Jacobetty
Yves Callewaert
1st AC :
Matthias Van Duuren
3rd AC :
Kilhan Wittock
Gimbal Operator :
César Rocha
Drone Operator :
Pedro Gouveia
Gaffer :
Afonso Vieira
Ahmed Abdelrazek
Hair & Make Up Artist :
Martinha Costa
Wardrobe Stylist :
Jenny Meister
Assistant Stylist :
Luís Capela Oliveira
Photographer :
Stéphane Bèchaud
Assistant Photographer :
Nuno Farizo
Offline Edit :
The Assembly Rooms
Edit Producer :
Phoebe Armstrong-Beaver
Editor :
Andre Rodrigues
Grade :
Electric Theatre Collective
Post Producer :
Oliver Whitworth
Colorist :
Jason Wallis
Music & Sound :
Ambit Sound
Composer :
Laurie Shenoda
Voiceover :
Damn Good Voices
VO Artist :
Olivia Scarlett
VO Artist :
Alofabi Alli

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