Do People With Down Syndrome Have 'Special Needs'? A Hilarious PSA Explores the Euphemism
Wayne McClammy Directs the Humorous Film for CoorDown With a Serious Message
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CoorDown, Italy's national organization for people with Down syndrome, examines the euphemistic term "special needs" in its latest PSA, using humor to highlight how their needs might not be so different from those of anyone else.
A film by Publicis New York, directed by Wayne McClammy of Hungry Man, imagines various humorous scenarios where Down syndrome people have "special needs" with a twist. They're massaged by a cat, they eat dinosaur eggs, are woken up by a celebrity or have to walk around in a giant suit of armour. It ends with the message that what people with Down Syndrome really needs is "education, jobs, opportunities, friends and some love."
The film stars Lauren Potter, the actress with Down syndrome who played the role of Becky Jackson in "Glee," and John McGinley, best known for his role as Dr. Perry Cox on "Scrubs," and whose 18-year old son Max has Down syndrome. Also in the cast are Sam Suchmann and Mattie Zufelt, two friends with Down syndrome who created the movie "Spring Break Zombie Massacre," and Jared Kozak, an actor with Down syndrome known for "Orson's Last Dance," "Leader of the Pack" and "Teens Wanna Know."
The campaign, running on YouTube, directs viewers online to www.NotSpecialNeeds.com, where they can find out more about the real needs of people with Down Syndrome.
It will be presented to the Conference of the World Down Syndrome Day, which takes place March 21 in New York, at the headquarters of the United Nations.
Credits
- Date
- Mar 16, 2017
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Publicis-New York
- Director :
- Wayne McClammy
- Chief Creative Officer :
- Andy Bird
- Executive Creative Director :
- Luca Pannese
- Executive Creative Director :
- Luca Lorenzini
- Copywriter :
- David Green
- Art Director :
- Jen Wang
- Director, Integrated Production :
- Tim Ayers
- Senior Integrated Producer :
- Jakub Popadiuk
- Lead Art Director Tech Developer :
- Scott Jones
- Interactive Developer :
- Dara Mao
- Chief Production Officer :
- Lisa Bifulco
- Agency Producer :
- Chris Muldoon
- Agency Editor :
- Marc Legana
- Production Company :
- Hungry Man
- Managing Partner, Executive Producer :
- Kevin Byrne
- Puppet Production :
- Legacy Effects
- Editorial Company :
- Rock Paper Scissors
- Executive Producer :
- Rana Martin
- Executive Producer :
- Eve Kornblum
- Editor :
- Christjan Jordan
- Assistant Editor :
- Pieter Viljoen
- Producer :
- Dani DuHadway
- Visual Effects/Post :
- Shed LA
- Color :
- Billy Hobson
- Visual Effects :
- Paul O'Shea
- Visual Effects :
- Miles Essmiller
- Visual Effects :
- Phil Man
- Music Producer :
- Rachel Rauch
- Music :
- Beacon Street Studios
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Executive Producer :
- Leslie DiLullo
- Senior Producer :
- Kate Vadnais
- Mix/Sound Design :
- Rommel Molina
- Mix Assistant :
- Vivi Rojas
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