Notorious viral sensation Florida Man speaks up for climate change

Once jailed for conservation violations, now he's poster boy for the environment in campaign from Joan

Published On
Sep 19, 2019

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Robby Stratton, known as the “Florida Man,” became a viral sensation when he brought a live alligator into a convenience store on a beer run in 2018—and later went to jail after pleading no contest to animal cruelty and fish and wildlife conservation violations. Now, he’s becoming a voice for climate change.

In honor of the Global Climate Strike on September 20, the Potential Energy Coalition is working with Stratton for a campaign called “Save Florida Man.” In an online video, Stratton reenacts his infamous alligator incident, which ends in him getting arrested. “Screw the polar bears,” says the handcuffed Stratton, “Save me instead.” As the spot highlights: 1.3 million Florida homes are at risk of flooding. The "Florida Man" himself, then, is facing extinction. The website helps visitors find a march near them. “It’s on us to save him,” it reads, “because he’ll probably be in jail.” 

The campaign, created by ad agency Joan and production company m ss ng p eces, is dedicated to encouraging people to join the climate strike. The campaign also includes GIFs, downloadable posters and a website, with merchandise coming soon.



Sep 20, 2019
Client :
Potential Energy Coalition
Agency :
Joan Creative
Production Company :
m ss ng p eces
Chief Creative Officer :
Jaime Robinson
Lisa Clunie
Chief Strategy Officer :
Magnus Blair
Executive Creative Director :
Dan Lucey
Head of Account Management :
Sarah Collinson
Associate Creative Director :
Bryce Hooton
Director of Creative Services :
Becca Patrick
Account Supervisor :
Hannah Stein
Senior Producer :
Leah Donnenberg
Strategist :
Hannah Lewman
Junior Designer :
Kirk Damer
Junior Designer :
Scott Sanders
Account Management Intern :
Ava DeGrinis
Director :
Jason Jeffrey
Founder Managing Partner :
Ari Kuschnir
Managing Partner :
Kate Oppenheim
Managing Partner :
Brian Latt
Executive Producer :
Dave Saltzman
Executive Producer :
Edward Grann
Head of Production :
Rebecca Davis
Producer :
Luis Valderrama
Director of Photography :
Nick Thomas
Post Production :
Editor :
Ryan Steele
Assistant Editor :
Devon Flint
Mix House :
Heard City
Mixer :
Jeremy Siegel
Color :
Colorist :
Jenny Montgomery

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