Notorious viral sensation Florida Man speaks up for climate change
Once jailed for conservation violations, now he's poster boy for the environment in campaign from Joan
Editor's Pick
Robby Stratton, known as the “Florida Man,” became a viral sensation when he brought a live alligator into a convenience store on a beer run in 2018—and later went to jail after pleading no contest to animal cruelty and fish and wildlife conservation violations. Now, he’s becoming a voice for climate change.
In honor of the Global Climate Strike on September 20, the Potential Energy Coalition is working with Stratton for a campaign called “Save Florida Man.” In an online video, Stratton reenacts his infamous alligator incident, which ends in him getting arrested. “Screw the polar bears,” says the handcuffed Stratton, “Save me instead.” As the spot highlights: 1.3 million Florida homes are at risk of flooding. The "Florida Man" himself, then, is facing extinction. The website helps visitors find a march near them. “It’s on us to save him,” it reads, “because he’ll probably be in jail.”
The campaign, created by ad agency Joan and production company m ss ng p eces, is dedicated to encouraging people to join the climate strike. The campaign also includes GIFs, downloadable posters and a website, with merchandise coming soon.
Credits
- Date
- Sep 20, 2019
- Client :
- Potential Energy Coalition
- Agency :
- Joan Creative
- Production Company :
- m ss ng p eces
- Chief Creative Officer :
- Jaime Robinson
- CEO :
- Lisa Clunie
- Chief Strategy Officer :
- Magnus Blair
- Executive Creative Director :
- Dan Lucey
- Head of Account Management :
- Sarah Collinson
- Associate Creative Director :
- Bryce Hooton
- Director of Creative Services :
- Becca Patrick
- Account Supervisor :
- Hannah Stein
- Senior Producer :
- Leah Donnenberg
- Strategist :
- Hannah Lewman
- Junior Designer :
- Kirk Damer
- Junior Designer :
- Scott Sanders
- Account Management Intern :
- Ava DeGrinis
- Director :
- Jason Jeffrey
- Founder Managing Partner :
- Ari Kuschnir
- Managing Partner :
- Kate Oppenheim
- Managing Partner :
- Brian Latt
- Executive Producer :
- Dave Saltzman
- Executive Producer :
- Edward Grann
- Head of Production :
- Rebecca Davis
- Producer :
- Luis Valderrama
- Director of Photography :
- Nick Thomas
- Post Production :
- MackCut
- Editor :
- Ryan Steele
- Assistant Editor :
- Devon Flint
- Mix House :
- Heard City
- Mixer :
- Jeremy Siegel
- Color :
- Company3
- Colorist :
- Jenny Montgomery
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