Robby Stratton, known as the “Florida Man,” became a viral sensation when he brought a live alligator into a convenience store on a beer run in 2018—and later went to jail after pleading no contest to animal cruelty and fish and wildlife conservation violations. Now, he’s becoming a voice for climate change.
In honor of the Global Climate Strike on September 20, the Potential Energy Coalition is working with Stratton for a campaign called “Save Florida Man.” In an online video, Stratton reenacts his infamous alligator incident, which ends in him getting arrested. “Screw the polar bears,” says the handcuffed Stratton, “Save me instead.” As the spot highlights: 1.3 million Florida homes are at risk of flooding. The "Florida Man" himself, then, is facing extinction. The website helps visitors find a march near them. “It’s on us to save him,” it reads, “because he’ll probably be in jail.”
The campaign, created by ad agency Joan and production company m ss ng p eces, is dedicated to encouraging people to join the climate strike. The campaign also includes GIFs, downloadable posters and a website, with merchandise coming soon.