Watch a Son Deliver a Much-Deserved Demotion to His Supposed '#1 Dad' in This Harsh Little Caesars Ad
Spot out of Barton F. Graf Exposes a Father Who Was Ignorant of the Pizza Chain's Extra Most Bestest Deal
By
Simon Dumenco
Published On
Aug 29, 2017
Editor's Pick
Lately we've been experiencing a glut of ads featuring awesome dads. That's why this new Little Caesars spot out of Barton F. Graf is so refreshing. In it, an utter failure of a father brings dinner home, claiming that he "got a great deal on pizza." His son mercilessly questions that assertion: "You went to Little Caesars and got an Extra Most Bestest with the most cheese and pepperoni for just six bucks?"
Confronted with having made the wrong choice, the father admits that "I got a terrible deal on pizza" -- at which point the son does what he has to do: He demotes his father by altering the "#1 Dad" cap he's wearing. Justice is served. (Overpriced dinner too, presumably.)
Credits
- Date
- Aug 29, 2017
- Brand :
- Little Caesars
- Client :
- Little Caesars
- Agency :
- Barton F. Graf-New York
- Chief Creative Officer :
- Gerry Graf
- Founder :
- Gerry Graf
- Creative Director :
- Matt Moore
- Creative Director :
- Jonathan Vingiano
- Copywriter :
- Sara Carr
- Art Director :
- Sara Carr
- Art Director :
- Jesse Brown
- Copywriter :
- Jesse Brown
- Head of Integrated Production :
- Josh Morse
- Producer :
- Liz Shook
- Account Director :
- Kate Callander
- Account Supervisor :
- Marla McCormick Domergue
- Head of Business Affairs :
- Jennifer Pannent
- Production Company :
- Arts & Sciences
- Director :
- Mike Warzin
- Line Producer :
- Andrew Denyer
- Executive Producer :
- John Benson
- Head of Production :
- Christa Skotland
- Director, Photography :
- Tim Hudson
- Editorial :
- EXILE
- Editor :
- Matt Murphy
- Assistant Editor :
- Stephania Dulowski
- Executive Producer :
- Sasha Hirschfeld
- Post Producer :
- Lauren Pullano
- Finishing :
- Method
- Finishing :
- CO3
- Audio Producer :
- Heard City
- Chief Marketing Officer :
- Ed Gleich
- Senior Director, Advertising :
- Walt Frederiksen
Need a credit fix? Contact the Creativity Editors
Project Type
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