This lawyer for nursery rhyme characters is advocating the benefits of TV ads

Spot comes from Thinkbox, the U.K. the marketing body for TV advertising

Published On
Dec 15, 2022

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Anyone familiar with TV ads for legal services knows that they follow a standard formula; asking viewers to think about accidents they've had and whether they could make a legal claim. This one is a little different however; the lawyer in question specializes in advising nursery rhyme characters.

The spot comes form Thinkbox, the U.K. marketing body for TV advertising, and it's actually a promo for the benefits of running a TV commercial. So we see the protagonist, a lawyer called Michael Goose, advising the likes of Incy Wincy Spider, Mrs. Humpty Dumpty and Daisy the cow who jumped over the moon (he asks her "just how high were you?"), as he explains how business really took off after he made a TV ad.

“With businesses operating in increasingly tough conditions, it’s a good time to remind them that nothing works harder than TV advertising," said Andrew MacGillivray, Thinkbox’s marketing director, in a statement. "But we also want to do that in an engaging, entertaining way – to be a welcome guest in living rooms across the country.

The ad, which will debut on Dec. 26, just in time for pantomime season in the U.K., was created by Mother and features a mix of live action and puppetry helmed by directors Jonny and Will at Blinkink. “A nursery rhyme lawyer is a funny concept which immediately appealed to us," the pair commented in a statement. "Bringing nursery rhyme characters to life was always going to be fun, but creating a likeable lawyer at the heart of it was the challenge. The documentary feel was inspired by classic Hollywood films about lawsuits and business guys, giving it an interesting edge.  Visually playing it straight and cinematic, with subtle puppet performances helped ground the characters in the real world.”



Dec 15, 2022
Client :
Agency :
Director :
Jonny & Will, Blinkink
Executive Producer :
Josef Byrne
Production Company Producer :
Cindy Burnay
Will Bex
Cast :
Matt Green
Cast :
Ellie Nunn
Puppeteer :
Jonny Sabbagh
Puppeteer :
Will Harper
Puppeteer :
Tim Cherry-Jones
Art Department :
Joe Withers
Editor :
Nick Armstrong
Edit Producer :
Rachel Goodger
Colorist :
Alex Gregory
VFX Supervisor :
Jim Allen
Post-production Senior Producer :
Glen Percival
Illustration :
Helen Castelow
After Effects Animator :
David Khosravani
Sound Engineer/Designer :
Sam Robson
Music Supervision :
Will Harper
Music Supervision :
Tristan Williams
Media Agency :
Business Director :
Tim Williams
Account Director :
Stephanie Smith
Senior Associate Director :
Becci Wilson
Senior Associate Director :
Nick Docker
Account Director :
Oliva Dack
Account Manager :
Kathryn Reid

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