This lawyer for nursery rhyme characters is advocating the benefits of TV ads
Spot comes from Thinkbox, the U.K. the marketing body for TV advertising
Editor's Pick
Anyone familiar with TV ads for legal services knows that they follow a standard formula; asking viewers to think about accidents they've had and whether they could make a legal claim. This one is a little different however; the lawyer in question specializes in advising nursery rhyme characters.
The spot comes form Thinkbox, the U.K. marketing body for TV advertising, and it's actually a promo for the benefits of running a TV commercial. So we see the protagonist, a lawyer called Michael Goose, advising the likes of Incy Wincy Spider, Mrs. Humpty Dumpty and Daisy the cow who jumped over the moon (he asks her "just how high were you?"), as he explains how business really took off after he made a TV ad.
“With businesses operating in increasingly tough conditions, it’s a good time to remind them that nothing works harder than TV advertising," said Andrew MacGillivray, Thinkbox’s marketing director, in a statement. "But we also want to do that in an engaging, entertaining way – to be a welcome guest in living rooms across the country.
The ad, which will debut on Dec. 26, just in time for pantomime season in the U.K., was created by Mother and features a mix of live action and puppetry helmed by directors Jonny and Will at Blinkink. “A nursery rhyme lawyer is a funny concept which immediately appealed to us," the pair commented in a statement. "Bringing nursery rhyme characters to life was always going to be fun, but creating a likeable lawyer at the heart of it was the challenge. The documentary feel was inspired by classic Hollywood films about lawsuits and business guys, giving it an interesting edge. Visually playing it straight and cinematic, with subtle puppet performances helped ground the characters in the real world.”
Credits
- Date
- Dec 15, 2022
- Client :
- Thinkbox
- Agency :
- Mother-London
- Director :
- Jonny & Will, Blinkink
- Executive Producer :
- Josef Byrne
- Production Company Producer :
- Cindy Burnay
- DOP :
- Will Bex
- Cast :
- Matt Green
- Cast :
- Ellie Nunn
- Puppeteer :
- Jonny Sabbagh
- Puppeteer :
- Will Harper
- Puppeteer :
- Tim Cherry-Jones
- Art Department :
- Joe Withers
- Editor :
- Nick Armstrong
- Edit Producer :
- Rachel Goodger
- Colorist :
- Alex Gregory
- VFX Supervisor :
- Jim Allen
- Post-production Senior Producer :
- Glen Percival
- Illustration :
- Helen Castelow
- After Effects Animator :
- David Khosravani
- Sound Engineer/Designer :
- Sam Robson
- Music Supervision :
- Will Harper
- Music Supervision :
- Tristan Williams
- Media Agency :
- Mediacom
- Business Director :
- Tim Williams
- Account Director :
- Stephanie Smith
- Senior Associate Director :
- Becci Wilson
- Senior Associate Director :
- Nick Docker
- Account Director :
- Oliva Dack
- Account Manager :
- Kathryn Reid
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