Anyone familiar with TV ads for legal services knows that they follow a standard formula; asking viewers to think about accidents they've had and whether they could make a legal claim. This one is a little different however; the lawyer in question specializes in advising nursery rhyme characters.

The spot comes form Thinkbox, the U.K. marketing body for TV advertising, and it's actually a promo for the benefits of running a TV commercial. So we see the protagonist, a lawyer called Michael Goose, advising the likes of Incy Wincy Spider, Mrs. Humpty Dumpty and Daisy the cow who jumped over the moon (he asks her "just how high were you?"), as he explains how business really took off after he made a TV ad.

“With businesses operating in increasingly tough conditions, it’s a good time to remind them that nothing works harder than TV advertising," said Andrew MacGillivray, Thinkbox’s marketing director, in a statement. "But we also want to do that in an engaging, entertaining way – to be a welcome guest in living rooms across the country.

The ad, which will debut on Dec. 26, just in time for pantomime season in the U.K., was created by Mother and features a mix of live action and puppetry helmed by directors Jonny and Will at Blinkink. “A nursery rhyme lawyer is a funny concept which immediately appealed to us," the pair commented in a statement. "Bringing nursery rhyme characters to life was always going to be fun, but creating a likeable lawyer at the heart of it was the challenge. The documentary feel was inspired by classic Hollywood films about lawsuits and business guys, giving it an interesting edge.  Visually playing it straight and cinematic, with subtle puppet performances helped ground the characters in the real world.”