AR Unboxing | KATO | Oakley

The design of Oakley’s new Kato eyewear is so crazy, it needed an AR introduction.

Published On
Jun 04, 2021

Description

 

To celebrate the launch of Oakley’s newest eyewear, Kato — Kamp Grizzly created a first-of-its-kind product reveal through an experience that balanced a mobile-first strategy with visceral IRL emotion.

Fifteen of Oakley’s most prominent global athletes received a mysterious package. Upon opening, they discovered an otherworldly object and were guided through an AR-enabled journey that culminated in an epic crescendo. The AR component combined a number of different applications and tools. 2D and 3D assets were created using Adobe After Effects / Illustrator / Photoshop and Maxon Cinema 4D. Once we landed the creative, the experience was uploaded to Instagram as a shareable AR filter. Deploying in IG allowed us to leverage the platform’s ubiquity, accessibility, shopability, and native sharing capabilities.

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