Heineken Light : Occasionally Perfect Billboard Travels to Chicago
Making Chicago experience a beautiful moment.
Sep 28, 2011
W+K's "Occasionally Perfect" campaign continued when the happening Billboard traveled to Chicago for an impromptu concert featuring Broken Social Scene. The campaign, which had a previous incarnation in Manhattan when an average-looking barebone billboard was made occasionally perfect with a surprise performance by TV on the Radio, was this time placed in Chicago's Wrigleyville neighborhood. The band, Broken Social Scene, played for 30 minutes, and buzz on social networks leading up to the event spread the word among Chicagoans.