Heineken Light : Occasionally Perfect Billboard Travels to Chicago

Making Chicago experience a beautiful moment.

Published On
Sep 28, 2011

Editor's Pick

W+K's "Occasionally Perfect" campaign continued when the happening Billboard traveled to Chicago for an impromptu concert featuring Broken Social Scene. The campaign, which had a previous incarnation in Manhattan when an average-looking barebone billboard was made occasionally perfect with a surprise performance by TV on the Radio, was this time placed in Chicago's Wrigleyville neighborhood. The band, Broken Social Scene, played for 30 minutes, and buzz on social networks leading up to the event spread the word among Chicagoans.


Sep 29, 2011
Brand :
Heineken Light
Client :
Heineken Light
Agency :
Wieden & Kennedy
Creative Director :
Scott Vitrone
Creative Director :
Ian Reichenthal
Copywriter :
Charles Hodges
Art Director :
Gary Van Dzura
Head of Agency Production :
Gary Krieg
Content Producer :
Nik Traxler
Digital Strategist :
Marshall Ball
Production Company :
Show Cobra
Director :
Matt Boyd
Executive Producer :
Jason Ross
Line Producer :
Bryan Walters
Director, Photography :
Matt Boyd
Post Production Company :
Show Cobra
Editor :
Dominic Whitworth
Audio Post Production Company :
Show Cobra
Executive Producer :
Tony Berger

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