Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the Power Your Holidays™ campaign for this year’s holiday season, introducing the infectiously wiggling, jiggling cranberry as the most powerful party guest in the house, taking the cranberry from a traditional side-dish to a bold center-stage table star. Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the creative campaign launches with a comedic spot featuring a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs.

Tables across the country already know the cranberry to be a powerful holiday guest, as it's often the only bright red food in a spread of beige potatoes and casseroles. But this year, Ocean Spray wants everyone to feel that power. The “Power Your Holidays™” campaign spot shows an all too familiar scene: a tense, bored family forced together in a formal dining room for a holiday dinner. The father comes into the room from the kitchen, placing at the center of the table the main event: three wiggling, jiggling logs of Ocean Spray Jellied Cranberry Sauce. As the jellies wiggle, the family is transfixed. They each begin to mirror the jelly, wiggling and jiggling just as the jelly does. Soon, the whole table erupts, and what was once a boring dinner is now a full-out party.

The holistic campaign features TV & digital spots with custom music made by Mack Goudy Jr. Creative launched across the U.S. within streaming video platforms, across social media, and custom media partnerships, including Vox. Social and digital extensions of the campaign aim to invite America to jiggle with Ocean Spray this holiday season.