Heineken Amps Up Its 'Legends' Campaign with 20-Faced Hero
W+K Amsterdam and Tom Kuntz Add a Lot More Personality to Popular Character
Editor's Pick
When Heineken first launched "The Entrance" back in 2011, it put a new face of sophistication and cool on beer advertising. The film starred a suave gentleman who walks into a grand party hall, inspiring revelry amongst onlookers with each and every step. Since then, the beer brand has delivered a number of these dashing heroes, including one with some serious James Bond flair, but now, it brings a new face -- make that 20 faces -- to its main man, in this new film that recently appeared on the brand's Youtube channel.
In the blockbuster spot, created out of Wieden + Kennedy Amsterdam and directed by MJZ's Tom Kuntz, a hirsute stowaway climbs his way onto a luxury cruise ship, and, like previous Heineken heroes -- places a mysterious spell on the crowds around him. He limbos, gets lei'd, performs a swan dive, caws to a seagull, dances the congo, primps and goes through several changes of clothing as he makes his way about the ship. A familiar storyline, only this time, you'll notice there's something peculiar about this gent -- his face --and body -- change with almost every scene. At first, the transformation is almost imperceptible, but as teh ad progresses the morphs become more obvious --whether it's in the structure of his mug or in the color of his skin. It seems for a moment our new hero must be a shape-shifter extraordinaire.
The film suggests a bigger campaign platform awaits and directs viewers to "meet our legends" at youtube.com/heineken.
The spot debuts in the advertising chaos that is Super Bowl week, and would have made a worthy addition to Sunday's lineup, but alas, Anheuser-Busch is the Super Bowl's exclusive beer sponsor.
Credits
- Date
- Jan 27, 2014
- Brand:
- Heineken
- Client:
- Heineken
- Agency:
- Wieden & Kennedy-Amsterdam
- Director:
- Tom Kuntz
- Production Company:
- MJZ
- Global Brand Director:
- Gianluca di Tondo
- Global Communications Director:
- Sandrine Huijgen
- Global Digital Director:
- Paul Smailes
- Global Communications Manager:
- Josefien Olii
- Global Digital Manager:
- Dario Gargiulo
- Executive Creative Director:
- Mark Bernath
- Executive Creative Director:
- Eric Quennoy
- Creative Director:
- Thierry Albert
- Creative Director:
- Faustin Claverie
- Art Director:
- Henrik Edelbring
- Copywriter:
- Toby Morris
- Head of Broadcast Production:
- Erik Verheijen
- Broadcast Producer:
- Elissa Singstock
- Strategic Planner:
- Nick Docherty
- Communications Planner:
- Richard Oldfield
- Head of Studio:
- Sharon Kwiatkowski
- Studio Artist:
- Anthony Fabre
- Project Manager:
- Jackie Barbour
- Business Affairs:
- Emilie Douque
- Production Company:
- MJZ Films
- Director:
- Tom Kuntz
- Director, Photography:
- Tim Maurice Jones
- Producer:
- Suza Horvat
- Executive Producer:
- Debbie Turner
- Editing Company:
- Whitehouse Post - London
- Editor:
- Russell Icke
- Producer:
- Lisa Kenrick
- Assistant Editor:
- James Forbse Robertson
- Audio Post:
- Grand Central Sound Studios
- Sound Designer/Mixer:
- Raja Sehgal
- Music Company:
- Publishers: Warner Chappel Music, Inc. / Chester Music Ltd
- Music Company:
- Master Owner: EMI Music Netherlands B.V.
- Artist/Title:
- 16 Toneladas by Noriel Vilela
- Music Supervisor:
- Sam Morris -Mad Planet
- Music Supervisor:
- Amp Amsterdam
- Post Production:
- The Mill
- Flame Artist:
- Jay Bandlish
- 3D:
- Dave Fleet
- Producer:
- Rachel Stones
- Telecine:
- Stefan Sonnenfeld - Company 3
- Photographer:
- Erik Ian
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