When you’re moving your money across the world—especially in the middle of a pandemic—real help from real people 24/7 can make all the difference. Real people, here to help. That’s the simple premise behind the new “OFXperts” campaign from global foreign exchange leader, OFX, and integrated marketing agency, JUST.
The video-centric campaign spotlights real-life OFX customer support representatives exhibiting their commitment, knowledge and passion for their customers. The campaign aims to support the businesses and individuals with the tools and strategies to move money confidently in today’s volatile currency markets.
Working with OFX brand teams in Australia and the U.S., JUST developed and launched this North American campaign with media buys across YouTube and social media, with a supporting ecosystem of display and native ad units, all driving to custom landing pages.
"We wanted to show the value of OFXperts beyond how they simply support currency exchange transfers," states OFX’s North American Marketing Director, Melita DeHazes. "OFX not only has a terrific digital platform available for our customers, but we also offer high-touch customer support at any time 24/7 – a combination that is stronger than each of them on their own. The campaign communicates how important OFXperts are in supporting our brand’s mission to provide a fairer way to move money around the world to better enable global business and consumer lives.”
As AOR for OFX in North America for more than two years, JUST has worked closely with the company’s marketing and brand teams in North America and Australia to develop the new brand creative aesthetic and messaging. The OFXperts campaign strategy is also fueled by historical channel performance and audience insights.
“Economic uncertainty is causing a lot of anxiety right now both for consumers as well as businesses who are looking to move money around the world," continues JUST's Head of Creative, Daniel Lorenze. "We want to tell authentic stories that highlight the positive value of human experiences. Having someone who you can trust, who will partner with you to make informed, expert decisions, has never been more important. Capturing our OFXperts speaking to these challenges in their own words really brings OFX’s unique strengths to life in an authentic way.”