OKCupid unveils Black Lives Matter profile badge to help activists find each other

The move comes with $1 million in free ad space for anti-racism nonprofits

Published On
Jun 12, 2020

Editor's Pick

Anti-racist work can be a lonely business, especially in the midst of a pandemic. But online dating platform OKCupid is making it easier to meet those of like mind—or at least weed out the ones that aren’t.

Today, a new Black Lives Matter badge is available on dating profiles, prominently marking a user as a supporter of the movement. It is available in 12 countries, not just the U.S. In addition, OKCupid is donating $1 million of ad space on the platform to nonprofit organizations that are fighting for racial justice and equality. The brand has previously made donations directly to the NAACP Legal Defense Fund, the ACLU, voting rights organization Fair Fight and Black Girls Code.

Daters looking to dig deeper into a potential match’s commitment to the cause can also answer 10 new questions, like “Do you protest to fight inequality?” “How will you address racial inequality?” and “Is it important that your date fights for racial justice?” The platform’s algorithm users answers to determine how compatible two users will be for each other.

“It couldn’t be more important for OkCupid to support the Black Lives Matter movement in all the ways that we are able. Our goal is to drive awareness, conversations and connections among daters as they show their solidarity with the Black Lives Matter profile badge,” said Ariel Charytan, CEO of OkCupid, in a statement. “This will also enable daters to match with like-minded supporters and connect based on their shared values and beliefs.”

The release of the badge coincides with a new spot from Mekanism, the first-ever U.S. TV spot for OKCupid.