In a world where love is often portrayed through a white, heteronormative lens, this range of cards celebrates ALL the types of love, connections, and identities that are habitually overlooked…a cornerstone of OkCupid’s app.
In the past year alone, OkCupid has seen a nearly 10% increase in users identifying as pansexual, a 250% increase in users identifying as bisexual, 29% increase in users identifying as non-binary. As we continue to see the rise in sexual exploration, the importance of representation is underscored, and OkCupid is finding ways to do so both in-app and beyond.
The cards, created in partnership with creative agency Mekanism, are designed by BIPOC, Queer, non-binary, and LGBTQ artists concentrate on of-the-moment trending themes, like mental health, politics, pro-choice, climate change, and more.
“These Valentine's represent what OkCupid is all about. They're a celebration of all kinds of love and relationships, exploring themes that traditional Hallmarky-type Valentine’s do not. From non-binary couples with climate change-denying dads to fully-vaccinated sex fiends, we want to make sure everyone feels the love this Valentine’s Day.” - Bryan Davis, Creative Director at Mekanism
The cards are available for free now through February 14 on a custom microsite and through OkCupid’s app.