OkCupid launches their annual, boldly inclusive Valentine’s Day Cards

Created in partnership with Mekanism, the cards go beyond traditional Hallmark cards

Published On
Feb 11, 2022
OkCupid_main

Description

In a world where love is often portrayed through a white, heteronormative lens, this range of cards celebrates ALL the types of love, connections, and identities that are habitually overlooked…a cornerstone of OkCupid’s app.

In the past year alone, OkCupid has seen a nearly 10% increase in users identifying as pansexual, a 250% increase in users identifying as bisexual, 29% increase in users identifying as non-binary. As we continue to see the rise in sexual exploration, the importance of representation is underscored, and OkCupid is finding ways to do so both in-app and beyond.

The cards, created in partnership with creative agency Mekanism, are designed by BIPOC, Queer, non-binary, and LGBTQ artists concentrate on of-the-moment trending themes, like mental health, politics, pro-choice, climate change, and more.

“These Valentine's represent what OkCupid is all about. They're a celebration of all kinds of love and relationships, exploring themes that traditional Hallmarky-type Valentine’s do not. From non-binary couples with climate change-denying dads to fully-vaccinated sex fiends, we want to make sure everyone feels the love this Valentine’s Day.” - Bryan Davis, Creative Director at Mekanism

The cards are available for free now through February 14 on a custom microsite and through OkCupid’s app.

https://okcupid.com/valentinesday/

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Credits

Date
Feb 11, 2022
Client :
OkCupid
Chief Marketing Officer :
Melissa Hobley
Global Marketing Director :
Sonia Oblitey
Senior Brand Marketing Manager :
Devin Colleran
Senior Brand Marketing Manager :
Dannique Bruggeman
Senior PR Manager :
Crysten Curry
Agency :
Mekanism
Partner & Executive Creative Director :
David Horowitz
Creative Director :
Bryan Davis
Creative Director :
Beth Kushner
Senior Copywriter :
Kelsey Miller
Junior Copywriter :
Jus Foster
Art Director :
Harding Coughter
Junior Art Director :
Nuri Park
Co-Founder & CEO :
Jason Harris
Managing Director :
Tor Edwards
Group Brand Director :
Kristina McCauley
Brand Director :
Loulou David
Chief Strategy Officer :
Ambika Pai
Strategy Director :
Dayna Uyeda
Junior Strategist :
Ishita Sharma
Senior Producer :
Jay Chase

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