OKCupid's Voter 2020 badge helps daters pick out civic-minded matches

Users who aren't planning to vote are directed to a voter registration site

Published On
Sep 01, 2020

Editor's Pick

The U.S. presidential election is just two months away (Nov. 3, in case anyone’s forgotten). With the coronavirus pandemic hanging over their heads, singles are already dealing with a lot of uncertainty and risk, so why waste a perfectly good Saturday night or take a chance at exposure if there’s no chance a date will be worthwhile.

Fortunately, dating site OKCupid has plenty of ways to filter potential matches, from height and hair color to political views. Now daters can rule matches out (or in) based on their commitment to their civic duties. Users can place the new Voter 2020 badge on their profiles, letting everyone know they’re heading to the polls (or mailing in their absentee ballot) to cast their vote this year. The initiative is part of a partnership with When We All Vote.

To get the badge, users must answer the new matching question, “Are you registered to vote in the 2020 presidential election?” Those who answer affirmatively will have the badge added to their profile. Those who say no will be directed to a voter registration site.

OKC data

Earlier this year, the site rolled out a Black Lives Matter badge, an easy way to spot potential partners with similar values. OKCupid announced the new badge with a blog post on Monday night titled “Voters Make Better Lovers.” As the site has done for years, it released data from questions users can answer about their viewpoints. For example, registered voters on the site are more likely to be open with their feelings, consider jealousy in a relationship unhealthy and think foreplay is necessary for good sex.

In addition, people who say they are registered voters are 63 percent more likely to get a match on the site and 85 percent more likely to receive a message. (Correlation doesn’t equal causation, so maybe voters are just more charming?)

“Over the past few years, people on OkCupid have become more vocal about today’s leading issues—from climate change to voting rights,” said Ariel Charytan, CEO at OkCupid, in a statement. “We have always empowered people to match on what matters to them, and our millions of daters across the United States overwhelmingly prioritize civic engagement when it comes to finding someone they are compatible with.”

OKC data

OKCupid is also launching its Voter 2020 Report, a microsite with infographics and an interactive map of the U.S. with data on important issues for singles on the site, who skew more liberal:

* 96 percent of OkCupid daters do not feel families should be separated at the border.
* 93 percent believe there needs to be prison reform in the United States.
* 79 percent are concerned about climate change.
* 70 percent say the United States need stricter gun control.