Old Navy announces coronavirus donation with a stunning piece of clothing art

Brand tapped artist Noah Scalin to create a portrait of the American family

Published On
May 12, 2020

Editor's Pick

Old Navy is the latest marketer to do its part in contributing to coronavirus efforts. Today, the retailer has announced that it will be donating more than $30 million worth of clothing to American families in need. But before 1,000 of those pieces were distributed to moms, dads and kids, they played a role in the brand’s latest spot, its first work from The Martin Agency. The company won the retailer's creative account in February, after seven years with Chandelier.

Old Navy tapped artist Noah Scalin—known for his works made of everyday objects— to create a large-scale American family portrait with those clothing items. The colorful creation depicts a mom and her two daughters and measured 40 feet long and 20 feet wide, Scalin’s largest work to date. He has created works from clothes before, as seen in his portraits of businesswoman Maggie L. Walker and African-American photographer James Conway Farley, but this marks his first-ever clothing art installation in partnership with a brand. 

Old Navy captured Scalin’s process in a time-lapes video. Afterwards, the work was broken down to become part of Old Navy’s clothing donation. 


May 12, 2020
Client :
Old Navy
Agency :
The Martin Agency
Chief Marketing Officer :
Jamie Gersch
VP Brand Engagement :
Liat Weingarten
Senior Manager of Advertising :
Amy Silver
Director of Editorial :
Kat Thompson
Chief Executive Officer :
Kristen Cavallo
Chief Creative Officer :
Karen Costello
SVP Group Creative Director :
Anne Marie Hite
Copywriter :
Page Jensen-Slattengren
Art Director :
Sally Lee
SVP Head of Production :
Tasha Dean
VP/Executive Content Producer :
Pamela Mahan
Senior Content Producer :
Liza Miller
Senior Content Producer :
Brian Camp
Junior Content Producer :
Dina Alemu
SVP Group Account Director :
Liz Toms
Onboarding Account Supervisor :
Abbey Reddington
Associate Director Business Affairs :
Alice Isner
SVP/Managing Director Cultural Impact & Brand Communications :
Jaclyn Ruelle
Cultural Communication Executive :
Ailyn Kelly
Associate Director Financial Affairs :
Kelly Clow
Project Manager :
DeeDee Hamad
Project Manager :
Kevin Merrill
SVP/Global Group Strategy Director :
Lance Koenig
Planning Director :
Elle Bass
Director :
Brian Camp
Co-Director :
Dick Gordon
Director of Photography :
Brian Camp
SVP/Executive Producer :
Brett Alexander
VP/Head of Production :
Brian Creech
Sr Business Manager :
Tracey Malkie
Director of Production/Line Producer :
Leslie Evers
Editor :
Dick Gordon
SuperJoy Producer :
Brian Camp
Chief Engineer :
Neil Davis
Sr Operations Manager :
Cheryl Lage
Director of Production/Line Producer :
Leslie Evers
Track :
You’re My Family
Artist :
Label :
Kobalt Music
Audio Mix :
Studio Engineer :
Bob Arno
Color :
Colorist :
Brian Camp
TV Colorist :
Billy Gabor
Flame Artist :
Chris Hagen
Flame Artist Assistant :
Paul Wiederholt

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