NFL brothers Jason and Travis Kelce wrote a book about beard grooming advice for Old Spice
Siblings share their tips in campaign for brand's facial hair products
Sep 25, 2018
Old Spice is promoting its products for beards with the help of two famously bearded NFL players and brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs.
The pair stars in a new campaign titled “The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards,” which includes a couple of typically quirky new digital spots (seen here) as well as a poem book titled “The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards & Other Poems.” The book can be downloaded from Amazon, (where it's described as "an excellent piece of fan fiction for fans of facial hair heralded as a a marketing masterpiece by the beard community.")
In another element to the campaign, an Old Spice bearded barbershop quartet is hosting a Twitter Q&A where guys can ask questions about beards (or about anything really) and get an answer back in acapella form. You can tune in on Twitter to participate today (September 25) from 3PM ET.